The 10 Best ECommerce Website Designs
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Over the last ten years, online shopping has become one of the primary ways people shop for non-essential goods and supplies. Because of this, the need for cutting-edge eCommerce stores has become extremely important for retailers, as well as commercial businesses. Without proper help from website marketing experts, it can be difficult to properly optimize […]
Conversion Science Part 7: Overview Of Analytics & Conversion Tracking
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We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly. Admittedly, it can be difficult to set up, but it is absolutely paramount if you want to know the original source of […]
Conversion Science Part 5: Conversion Optimization Best Practices
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While a lot of what we’ve talked about so far will contribute to a winning experience for your customers, certain conversion optimization tactics should be considered independently. Rule of Thumb: Unless you sell a very exclusive product or service, you will almost always benefit from having a professionally designed and integrated contact form on […]
Conversion Science Part 4: Crafting an Intuitive User-Experience
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We’ve all been on sites where the branding and style are immediate to us what the website was all about. Perhaps it was geared towards shopping, a small business, software, blogging, social media, etc. Standard Conventions While we’ve talked a lot about making your brand stand out, it is also important that you follow […]
Conversion Science Part 3: Creating Unique Content
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When it comes to content, we’ve talked about the importance of the principle of show don’t tell. You have no choice but to be real with your customers in order to make a lasting impression. Content is more than just words. It’s image galleries, before/after, case studies, testimonials, reviews, video and sometimes interactive media! […]
Conversion Science Part 2: Incorporating Great Branding
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With the average consumer being bombarded with between 4,000 and 10,000 advertising messages in a day, it is essential that your branding is impactful. It’s no secret that customers tend to favour good brands. But what exactly is a brand and what makes us feel this way? A brand is often defined as a […]
Conversion Science Part 1: Choosing the Right Platform
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Before starting any web project you’ll want to give careful consideration for your choice in web platform. You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t forced into a re-development sooner than you have to be. The most important factors […]