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Warmstone Family Dentistry is a Stittsville dental clinic that has been growing quickly over the past 3 years. The team at Warmstone has made it their mission to take a different approach to the dental experience. They provide patients with a spa-like dental experience while using state-of-the-art technology, equipment, techniques, and more.
WebMarketers were tasked with the unique challenge of creating a website that conveyed their spa-like experience and help them establish their online presence and improve their organic traffic through SEO.
Our main goal for the website was to match Warmstone’s spa-like experience as closely as possible in a digital environment.
We knew the best way to do this was to feature high-quality images of their actual dental clinic, with familiar faces (the team!) as the models. We had Phantom Productions collaborate with Warmstone to gather updated visual assets that showcased their modern, spa-like dental clinic.
To complement the visuals, the website layouts also had to be clean, simple, and modern.
Our design team got started on the website design project with two things in mind; the website needed to bring the Warmstone experience to the user, and it needed to include conversion-optimized website elements to encourage lead generation.
Our team achieved this dynamic by using the calming blue and white colour scheme that matched their branding and using many of the high-quality images taken by Phantom Productions throughout the page, instead of the generic stock imagery that many competitors tend to use.
We wanted to keep this website as clean and organized as possible, with a seamless transition between a full-screen video and the rest of the homepage.
Using the sleek designs created by our web design team, our developers got to work on building this custom WordPress site.
Since we wanted to incorporate a high-quality video to start playing as soon as the page loads, we kept in mind the site speed score to ensure we weren’t interrupting the user experience in any way. Building the website on WordPress, using Elementor, gives Warmstone the ability to easily make changes, update, or add information as they continue to grow.
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