First Response Cleaning is an Ottawa-based cleaning company that specializes in services for extreme or hazardous cleaning situations.
WebMarketers were tasked with helping First Response establish themselves in an industry where it was difficult to advertise due to subject restrictions and regulations, and the competitiveness of keywords. The challenge here was recovering lost ground from taking the campaigns over from Post Media.
First Response was also interested in expanding its services to Cornwall, Belleville, Kingston, and surrounding areas.
Our approach focused on implementing a good site structure with keyword-rich service pages that targeted all the greater Ottawa regions. Our team created location pages to complement location ad campaigns to optimize conversion rates.
During the height of COVID-19, we helped them build new services and ran campaigns to ensure they continued to generate a source of revenue through the pandemic.
As a nod to the crime and emergency industry, our team embraced a red and blue colour scheme and an edgier design.
Considering the audience that would frequently be visiting the website included people in a state of panic or disarray, our team ensured the calls to action were very clear. User experience was important to make sure leads were not being lost due to a confusing on-page experience.
Our development team focused on ensuring the site was mobile-friendly since a significant amount of traffic was coming from those devices.
Mega Menu was used to create a simple and visual services menu for easy navigation. Frequently Asked Question sections were added across the various pages and a solid SEO foundation was laid to ensure an increase in rankings.
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