Escape Adventures is based in Vancouver, BC and offers bike riding adventures aimed at helping people build their bike skills and develop their passion for riding.
Since Escape Adventures is a very seasonal business, there is a short window to book courses which means a strong, optimized strategy is needed from day one. WebMarketers were approached to help with Google Ads and Social Media Marketing right before the window opened. Our team had to work with a tight deadline to plan and set up these campaigns.
Our marketing team conducted an in-depth industry analysis to gain an understanding of the demographics and interests of Escape Adventures’ target audience.
Given the small window of opportunity, our team launched a series of targeted test campaigns to quickly identify the highest-performing market segments and ad creatives.
Once the week-long testing period was completed, our team identified the top market segments and ad creatives and continued running those campaigns to maximize the ROAs for the remainder of the booking period.
The approach our design team took embraced the brand and bold colour scheme used by Escape Adventures. The ad creatives our team designed were simple and straight to the point. Instead of using stock images, our team used images taken during actual camps and programs run by the Escape Adventure team.
Each ad creative had a clear focus. From the copy used on the images to the images themselves, a clear connection between the two existed.
Our development team provided an eye-catching, easy-to-use website that would captivate visitors and direct them to the area of the website that is most important: the contact page.
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