Unleash the Power of Google Local Services Ads: A Game-Changer for Your Business

5 min. read

Are you looking to take your local service business to new heights? Well, buckle up because we’re about to dive into the world of Google Local Services Ads (LSAs), and trust us, you don’t want to miss out on this opportunity!

What Are Google Local Services Ads?

Let’s start with the basics. Google Local Services Ads are like your business’s personal genie in a bottle, granting your wish to connect with local customers who are actively searching for the services you offer. Think of them as your shortcut to the top of Google search results, where potential customers can easily find and contact you directly.

Why Are They Valuable?

Now, you might be wondering, “What makes these ads so special?” Well, let us break it down for you:

1. High-Quality Leads and Jobs

With Local Services Ads, you’re not just throwing your net into the vast ocean of the internet. You’re targeting specific, local customers who are ready to book your services. These leads are like golden nuggets, ready to be scooped up and turned into loyal customers.

2. Only Pay for Results

Gone are the days of shelling out cash for clicks that may or may not lead to actual business. With LSAs, you only pay when a customer contacts you directly through the ad. It’s like paying for success, not just for the sake of it.

3. Google Guarantee

Picture this: Your business badge shining bright like a beacon of trust in the vast sea of online listings. That’s what the Google Guarantee badge does for you. It shows potential customers that Google has vetted your business, giving them peace of mind and you a competitive edge.

How to Get Started?

So, you’re sold on the idea of Local Services Ads, but how do you get in on the action? Fear not, fellow business owner, because we’ve got your back:

1. Check Eligibility

It’s important to note that not every business is eligible to run Local Services Ads. These ads are currently available for specific service categories and locations. Some of the supported service categories include:

  • Appliance repair services
  • Plumbers
  • Electricians
  • Landscaping services
  • And many more

Before diving in, make sure your business falls within one of the supported categories and locations listed by Google.

2. Sign Up as a Service Provider

After you verify your eligibility, head over to the Google Local Services Ads page and sign up as a service provider. But before you do, make sure you have the necessary documents handy. Google requires certain documentation to verify your business, including:

  • Articles of incorporation
  • Proof of insurance
  • Identification
  • Background checks for all owners of the business and employees who go into people’s homes

These documents help ensure the safety and reliability of your business, giving customers peace of mind when they choose your services. Once you have everything ready, simply let Google know where you’re located and what services you offer. This helps them match your ads with the right local customers.

3. Create or Link Your Google Ads Account

Whether you’re starting fresh or already have a Google Ads account, getting set up for Local Services Ads is a breeze:

  • Create a Google Ads Account: If you don’t have one yet, no worries! Head to the Google Ads website, follow the prompts and provide basic business and billing info.
  • Link Your Existing Google Ads Account: Already rocking a Google Ads account? Fantastic! You’ll just need to link it to your Local Services Ads account. This allows WebMarketers to manage your ads effectively. Remember, the budget for Local Services Ads is separate from your regular Google Ads budget, as LSAs operate on a cost-per-lead basis.

4. Create or Link Your Google My Business Account

To run Local Services Ads, you’ll need to have a Google My Business account set up for your business. This is essential for appearing in local search results and providing important information to potential customers, such as your business address, contact details, and hours of operation.

5. Set Your Budget

Now it’s time to decide how much you’re willing to invest in your success. Unlike traditional Google Ads where you pay per click, Local Services Ads operate on a cost-per-lead basis. This means you only pay when a customer contacts you directly through the ad.

You have full control over your budget, whether it’s a modest amount or a sky’s-the-limit approach. Just let Google know how much you’re willing to pay for a lead, and they’ll take care of the rest.

6. Start Your Ads on Google

With just a click of a button, you can unleash the power of Local Services Ads and start connecting with customers who are actively searching for your services. It’s like turning on a faucet of leads!

Why Choose WebMarketers?

At WebMarketers, we’re not just your run-of-the-mill digital marketing firm. We’re your partners in success, your guides through the ever-changing landscape of online advertising. With our expertise and passion for helping businesses thrive, we’ll take your Local Services Ads to the next level.

Google Local Services Ads are more than just another advertising platform. For companies trying to increase their revenue and establish a connection with local clients, they are revolutionary. With, pay-for-results pricing, Google Guarantee badge trust, and high-quality leads what’s not to love? Plus, WebMarketers is here to support you every step of the way and guide you through the process when you work with us. So, what are you waiting for? Let’s unleash the power of LSAs and take your business to new heights!

Ready to Dominate with Local Services Ads? Chat with WebMarketers!

Are you ready to harness the power of Google Local Services Ads and take your business to the next level? Want to work with experts who know the ins and outs of online advertising? Then let’s talk! Contact us at WebMarketers today and let’s make magic happen together!