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RESULTS / ENTERPRISE

Cat
Merchandise.

Visit
Visit
shopcaterpillar.com

Services Provided

  • Custom Shopify Integration
  • UX (User Experience) Design
  • The
    Challenge.

01.

The
Challenge.

Caterpillar is a globally recognized manufacturer of construction, mining, transportation, and other industrial equipment. With over $51 billion in sales in 2021 alone, Caterpillar is undoubtedly one of the leaders in the industrial industry.

WebMarketers (AM) This was an Atomic Motion project WebMarketers acquired Atomic Motion in September 2022 was approached by Caterpillar to optimize the online presence of CAT Merchandise, their company-branded apparel, and to increase staff pride. Caterpillar wanted to achieve this by deploying an online ordering system for CAT-branded merchandise.

02.

The
Strategy.

We wanted to give CAT Merchandise an advantage against its competitors. Our design team collaborated with our development team to create a custom online storefront with Shopify integration. 

We believed that by combining our own designs with Shopify’s customer-friendly systems, we could provide CAT Merchandise with an eCommerce experience that is equally as efficient as it is beautiful.

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