Broadview Health is a spine and health clinic in Ottawa. They specialize in treating patients who have suffered from a concussion using neurological rehabilitation methods.
WebMarketers were approached to create a strong digital presence for two separate businesses at the same location; concussion recovery and chiropractic treatment. Our team was faced with the challenge of researching a very niche service to create a strategy that would generate a solid amount of qualified traffic.
To make the lines between the two companies very clear, our team created two sister sites to separate the distinct services. A combination of Google Ads and content marketing would generate the traffic needed to sustain the business. Specific resource pages covering technical topics such as treatment techniques for concussion would help increase relevant organic traffic substantially.
Our website designers revamped Broadview’s logo to better represent their specialization. We embraced a stronger brand presence by using a bold colour scheme throughout the different pages
In collaboration with the marketing team and website designers, an interactive tool was integrated into the website. This tool was meant to be used as an online concussion test that would help people determine the right course of action after experiencing a possible head injury.
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