WebMarketers
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Do you have a skillset that can help other businesses succeed?
Check your website SEO for maximum organic reach
Check your website usability to improve user experience
Check your performance to minimize load speed
Check your website security to maximize audience
Check your social media to grow your audience
Assess your website's page load speeds to uncover various ways to improve user experience & search performance.
Verify that your website hosting & web servers are optimized to load as quick as possible.
Check your HTML, CSS and JavaScript files for errors and enhance them with minification.
Evaluate your page sizes to identify if any files have a negative impact on your load speeds.
Instill trust in users & search engines by ensuring that your website is safe, secure and free of malware.
Verify that your website is using an active SSL Certificate for security and encryption.
Ensure that all of your website traffic is getting redirected from HTTP to HTTPS.
Check your software for any updates to ensure your website has no security flaws. Store backups regularly.
Assess your search engine optimization and marketing strategy to gain insights and advice for your campaigns.
Evaluate your current marketing strategy with a detailed SEO Analysis.
Analyse your online competitors to gain useful insight into their marketing strategy.
Check your website's pages for page content & page structure recommendations.
Ensure that your website has a set foundation to promote your social presence and increase brand awareness.
Check to see if your website is using Facebook Pixel, a useful analytics tool for running ads on Facebook.
Verify that your social media profiles are linked on your website to boost social engagement and brand awareness.
Keep track of users who visit your website from social media platforms to identify popular marketing channels.
Improve user experience and the overall ease-of-use of your website to create a frictionless customer journey.
Assess the responsiveness of your website and how it functions for users on every device.
Verify that your website is consistent and functional across each web browser.
Make sure that your website's code and structure is easily accessible and readable by Google.
Our SEO Analysis tool is industry leading and provides you with an easy-to-read SEO Report. This report grades your website using a range of important factors such as on-page SEO optimization, off-page backlinks, social, performance, security and more. The overall grade is on a scale from A+ to F-, with most major industry leading websites in the A range. Improving a website’s grade ensures a better website experience for your users and improved ranking and visibility by search engines.
Here at WebMarketers, we understand not everybody knows the ins and outs of SEO, which is why we have assembled this breakdown of our SEO analysis tools process, as well as a glossary of terms you may see on your SEO analysis report. Familiarize yourself with this information in order to maximize the helpfulness of our industry leading analysis tool.
On-Page SEO is important to ensure Search Engines can understand your content appropriately and help it rank for relevant keywords. You should ensure that HTML Tag Content is completed correctly and align text content to target keywords.
Our SEO Analysis tool examines multiple different factors that contribute to your On-Page SEO grading. For example, the tool makes sure there are consistent keywords being used throughout the website to drive as much traffic as possible to your website and assist in your ranking on Google. Image alt tags are also an important factor to help your pages SEO. Image alt tags originally were introduced as an accessibility feature for blind individuals to help them navigate the internet, and now are extremely important for your website’s ranking.
Overall, your on-page SEO grade is important to make note of for the overall success of your website. Contact us today to learn more.
It is generally recommended to only use one H1 Tag on a page. The H1 Header Tag is an important way of signaling to search engines what your content is about, and subsequently the keywords it should rank for.
A title tag’s optimal length should be between 10 and 70 characters. Anything more than this won’t display properly on the Search Engine Results Page.
Each page should have a unique meta description with an optimal length (between 70 and 320 characters). Meta descriptions are short previews to the content or subject matter being presented on the page.
Your page’s main keywords may not be distributed well across the important HTML tags. Your page content should be focused around particular keywords you would like to rank for. Ideally, these keywords should also be distributed across tags such as the title, meta and header tags. If your page has a good level of textual content, it will assist in its ranking potential.
You may have images on your page that are missing Alt attributes. Alt attributes are an often overlooked and simple way to signal to Search Engines what an image is about, and help it rank in image search results. Including your target keywords in alt attributes is important!
A robots.txt file is recommended as it can provide important instructions to a search engine for how to most appropriately crawl your website as well as site areas that should be ignored.
This will show your top 10 Keyword Rankings in the specific location. The list is ordered by the keywords that drive the most traffic to your page. It is easily organized by the following criteria:
Estimated Traffic Volume shows you how much traffic your page receives from its Keyword Rankings for example 2,764 Monthly Traffic Volume
Links are an important part of having a high SEO ranking. Firstly, our SEO analysis tool analyzes your page for evidence of backlinks. Backlinks are a strong indicator of a page’s authority. If other websites are willing to reference your website in one way or another, it is much more likely your website is reputable. Google will see this when crawling your website and adjust your ranking accordingly. It is also important to be mindful of your keyword positions to know how well your pages’ keywords are ranking and if they are helping drive traffic to your site. If you see your keywords currently aren’t helping you rank when you check with our tool, it may be time to change your keywords up a bit.
This shows you a summary of the positions for your Keyword Rankings. The higher you rank, the more likely you are to capture traffic, with recent research showing that as much as 92% of clicks happen on the first page.
Search Engines use backlinks as a strong indicator of a page’s authority, relevance and ranking potential. There are various strategies available to gain links to a page to improve this factor.
Your link URLs should appear “friendly”. Links can be “friendly in one of two ways:
For instance, an example of a “friendly” URL is www.company123.com/about/ for the about us section on their site. This is much easier to read than a long, confusing URL like www.company123.com/page/about/lang=en
Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings). Having a website that is mobile-friendly is one major step you can take to having a higher usability grade when you use our SEO analysis tool. Expanding on that, specifying a viewport that will identify the device viewing the size of your site and adjusting the page’s required dimensions is also extremely important for a seamless user experience.
From Google score web vitals to iFrames, to even email privacy our SEO analysis tool examines every aspect of the usability experience to check if your site is operating at its best. Use our tool today and take steps to improve your website.
This check visually demonstrates how your page renders on different devices. It is important that your page is optimized for mobile and tablet experiences. Today, the majority of web traffic comes from mobile device users.
Google may indicate that they do not have ‘sufficient real-world speed data for this page in order to make a Core Web Vitals assessment. This can occur for smaller websites or those that are not crawlable by Google.
Your page should specify a viewport matching the device’s size, allowing it to render appropriately across devices.
iFrames are discouraged as they can complicate navigation of the content on mobile and have historically been harder to index for search engines. There are particular coding libraries however such as Google Tag Manager that require iFrames as part of their functionality.
We recommend removing any plain text email addresses and replacing them with images or contact forms. Plain text email addresses can be susceptible to scrapers and email spammers.
There may be some text on your page that is small and may not be legible enough for particular users. We recommend reviewing all text on your page on different devices to ensure that it is of the appropriate size.
The links and buttons on your page are assessed to see if they are appropriately sized for a user to easily tap on a touchscreen.
Performance is important to ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine rankings). In today’s modern world, we are used to immediate gratification. Your website’s load speed should be no different. If your webpage doesn’t load quickly you are much more likely to have a higher bounce rate for your site since people have no interest in waiting when they can find similar information easily elsewhere.
Our SEO analysis tool analyzes multiple factors that can contribute to slow load speeds and provides suggestions to speed up your website as much as possible. For example, having properly formatted and compressed images on your page will help to minimize slow loading times. Use our SEO analysis tool today to find out how best to help your website reach its maximum potential.
If your page’s server response time is reasonably low, that is good for load speed and user experience.
If your page’s file size is quite large, regardless of other optimizations, it can reduce load speed and impact user experience. A general rule is to keep your page under 5 MB in total file size.
This check displays the total number of files that need to be retrieved from web servers to load your page. As a general rule, having more files to retrieve increases the number of server requests and can subsequently increase page load time. It is a good idea to remove unnecessary files or consolidate files like styles and scripts where possible. If your page is reporting JavaScript errors during load, this could indicate that some required functionality on your page is failing or scripts may have coding problems.
Properly formatting and compressing images can have a significant impact on page load performance. Here are a few things you can do to optimize images on your site:
Minification is a reasonably simple way to reduce page size and subsequently load time.
Inline styles are an older coding practice and discouraged in favour of using CSS style sheets, due to their ability to degrade page load performance and unnecessarily complicate HTML Code.
Social activity is important for customer communication, brand awareness and as a marketing channel to bring more visitors to your website. We recommend that you have all of your profiles listed on your page for visibility, and work to build a following on those networks. Building brand awareness is crucial to having a successful business in today’s modern world, which is why having a dedicated and trained social media manager on your team is more important now than ever.
Use our SEO analysis to discover where your social media presence and effectiveness are lacking to decide what your next steps are. WebMarketers has a dedicated social media management team that would be happy to revitalize your online presence if that is the direction you decide to go in. Contact us today.
These software or coding libraries may be identified on your page:
Now that you have knowledge about some of the most important terms you will see on your SEO analysis, perform your own analysis now and get started optimizing your website!
