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What Does Our SEO Analysis Tell You?

Our SEO Analysis tool is industry-leading and provides you with an easy-to-read SEO Report. This report grades your website using a range of important factors such as on-page SEO optimization, off-page backlinks, social, performance, security and more. The overall grade is on a scale from A+ to F-, with most major industry-leading websites in the A range. Improving a website’s grade ensures a better website experience for your users and improved ranking and visibility by search engines.

Here at WebMarketers, we understand not everybody knows the ins and outs of SEO, which is why we have assembled this breakdown of our SEO analysis tools process, as well as a glossary of terms you may see on your SEO analysis report. Familiarize yourself with this information in order to maximize the helpfulness of our industry-leading analysis tool.

  • SEO RESULTS

1. On-Page SEO Results

On-Page SEO is important to ensure search engines can understand your content appropriately and help it rank for relevant keywords. You should ensure that HTML Tag Content is completed correctly and align text content to target keywords.

Our SEO Analysis tool examines multiple different factors that contribute to your On-Page SEO grading. For example, the tool makes sure there are consistent keywords being used throughout the website to drive as much traffic as possible to your website and assist in your ranking on Google. Image alt tags are also an important factor to help your page’s SEO. Image alt tags originally were introduced as an accessibility feature for blind individuals to help them navigate the internet, and now are extremely important for your website’s ranking.

Overall, your on-page SEO grade is important to make note of for the overall success of your website. Contact us today to learn more.

H1 Header Tag Usage

It is generally recommended to only use one H1 Tag on a page. The H1 Header Tag is an important way of signaling to search engines what your content is about, and subsequently the keywords it should rank for.

Title Tag

A title tag’s optimal length should be between 10 and 70 characters. Anything more than this won’t display properly on the Search Engine Results Page.

Meta Description Tag

Each page should have a unique meta description with an optimal length (between 70 and 320 characters). Meta descriptions are short previews to the content or subject matter being presented on the page.

Keyword Consistency

Your page’s main keywords may not be distributed well across the important HTML tags. Your page content should be focused around particular keywords you would like to rank for. Ideally, these keywords should also be distributed across tags such as the title, meta and header tags. If your page has a good level of textual content, it will assist in its ranking potential.

Image Alt Attributes

You may have images on your page that are missing Alt attributes. Alt attributes are an often overlooked and simple way to signal to search engines what an image is about, and help it rank in image search results. Including your target keywords in alt attributes is important!

Robots.txt

A robots.txt file is recommended as it can provide important instructions to a search engine for how to most appropriately crawl your website as well as site areas that should be ignored.

Top Keyword Rankings

This will show your top 10 Keyword Rankings in the specific location. The list is ordered by the keywords that drive the most traffic to your page. It is easily organized by the following criteria:
  • Keyword
  • Country
  • Position
  • Total Searches

Estimated Traffic Volume

Estimated Traffic Volume shows you how much traffic your page receives
from its Keyword Rankings for example 2,764 Monthly Traffic Volume
  • Link Results
Links are an important part of having a high SEO ranking. Firstly, our SEO analysis tool analyzes your page for evidence of backlinks. Backlinks are a strong indicator of a page’s authority. If other websites are willing to reference your website in one way or another, it is much more likely your website is reputable. Google will see this when crawling your website and adjust your ranking accordingly. It is also important to be mindful of your keyword positions to know how well your pages’ keywords are ranking and if they are helping drive traffic to your site. If you see your keywords currently aren’t helping you rank when you check with our tool, it may be time to change your keywords up a bit.

Keyword Positions

This shows you a summary of the positions for your Keyword Rankings. The higher you rank, the more likely you are to capture traffic, with recent research showing that as much as 92% of clicks happen on the first page.

Backlinks

search engines use backlinks as a strong indicator of a page’s authority, relevance and ranking potential. There are various strategies available to gain links to a page to improve this factor.

Friendly Links

Your link URLs should appear “friendly”. Links can be “friendly in one of two ways:
1. Helps visitors remember the Web address
2. Helps describe the page to search engines
For instance, an example of a “friendly” URL is www.company123.com/about/ for the about us section on their site. This is much easier to read than a long, confusing URL like www.company123.com/page/about/lang=en
  • Usability Results

3. Usability Results

Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings). Having a website that is mobile-friendly is one major step you can take to have a higher usability grade when you use our SEO analysis tool. Expanding on that, specifying a viewport that will identify the device viewing the size of your site and adjusting the page’s required dimensions is also extremely important for a seamless user experience.

From Google score web vitals to iFrames, and even email privacy, our SEO analysis tool examines every aspect of the usability experience to check if your site is operating at its best. Use our tool today and take steps to improve your website.

Device Rendering

This check visually demonstrates how your page renders on different devices. It is important that your page is optimized for mobile and tablet experiences. Today, the majority of web traffic comes from mobile device users.

Google’s Core Web Vitals

Google may indicate that they do not have ‘sufficient real-world speed data for this page in order to make a Core Web Vitals assessment. This can occur for smaller websites or those that are not crawlable by Google.

Mobile Viewports

Your page should specify a viewport matching the device’s size, allowing it to render appropriately across devices.

iFrames

iFrames are discouraged as they can complicate navigation of the content on mobile and have historically been harder to index for search engines. There are particular coding libraries however such as Google Tag Manager that require iFrames as part of their functionality.

Email Privacy

We recommend removing any plain text email addresses and replacing them with images or contact forms. Plain text email addresses can be susceptible to scrapers and email spammers.

Legible Font Sizes

There may be some text on your page that is small and may not be legible enough for particular users. We recommend reviewing all text on your page on different devices to ensure that it is of the appropriate size.

Tap Target Sizing

The links and buttons on your page are assessed to see if they are appropriately sized for a user to easily tap on a touchscreen.
  • Performance Results

4. Performance Results

Performance is important to ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine rankings). In today’s modern world, we are used to immediate gratification. Your website’s load speed should be no different. If your webpage doesn’t load quickly you are much more likely to have a higher bounce rate for your site since people have no interest in waiting when they can find similar information easily elsewhere.
Our SEO analysis tool analyzes multiple factors that can contribute to slow load speeds and provides suggestions to speed up your website as much as possible. For example, having properly formatted and compressed images on your page will help to minimize slow loading times. Use our SEO analysis tool today to find out how best to help your website reach its maximum potential.

Page Speed Info

If your page’s server response time is reasonably low, that is good for load speed and user experience.

Page Size Info

If your page’s file size is quite large, regardless of other optimizations, it can reduce load speed and impact user experience. A general rule is to keep your page under 5 MB in total file size.

Number of Resources

This check displays the total number of files that need to be retrieved from web servers to load your page. As a general rule, having more files to retrieve increases the number of server requests and can subsequently increase page load time. It is a good idea to remove unnecessary files or consolidate files like styles and scripts where possible. If your page is reporting JavaScript errors during load, this could indicate that some required functionality on your page is failing or scripts may have coding problems.

Optimize Images

Properly formatting and compressing images can have a significant impact on page load performance. Here are a few things you can do to optimize images on your site:
  • Use progressive JPEGs and next-gen file formats
  • Use compression to reduce file size without affecting quality
  • Resize images to an appropriate size

Minification

Minification is a reasonably simple way to reduce page size and subsequently load time.

Inline Styles

Inline styles are an older coding practice and discouraged in favour of using CSS style sheets, due to their ability to degrade page load performance and unnecessarily complicate HTML Code.
  • Social Results

5. Social Results

Social activity is important for customer communication, brand awareness and as a marketing channel to bring more visitors to your website. We recommend that you have all of your profiles listed on your page for visibility, and work to build a following on those networks. Building brand awareness is crucial to having a successful business in today’s modern world, which is why having a dedicated and trained social media manager on your team is more important now than ever.
Use our SEO analysis to discover where your social media presence and effectiveness are lacking to decide what your next steps are. WebMarketers has a dedicated social media management team that would be happy to revitalize your online presence if that is the direction you decide to go in. Contact us today.

Software Coding Libraries

These software or coding libraries may be identified on your page:
  • Bootstrap
  • Facebook
  • Font Awesome
  • Google Analytics
  • Google Font API
  • Google Tag Manager
  • Gravity Forms
  • HubSpot
  • jQuery
  • MySQL
  • Nginx
  • OWL Carousel
  • PHP
  • reCAPTCHA
  • Slick
  • WordPress
  • Yoast SEO

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Connect with our solutions team today to find out how WebMarketers can take your brand to the next level.

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