Argyle Associates is a leading Oral and Maxillofacial surgical clinic in Ottawa. They operate four state-of-the-art clinics with a trusted team of surgeons.
The management team at Argyle Associates started to stagnate in their growth. This lack of growth was largely due to their poor online presence. They brought WebMarketers on board to help them improve their online presence and help manage their review scores that were being affected by negativity bias.
There are some industry restrictions imposed by the RCDSO and various social media platforms that limit our access to certain marketing channels.
Through well-designed Google Ads, Facebook Ads, and SEO campaigns aimed at reversing the decline, we set out to fully apply Argyle’s branding to the digital space. To combat the negativity bias, we implemented our proven reputation management process to encourage more positive reviews to be posted online to Google and RateMDs.
Over the years, our design team has worked on a number of projects to help Argyle Associates present a uniform brand online. From infographics to CTA banners, our designs are made with the intention of educating and engaging the target audience.
Using their signature blue and white colour scheme, the infographics feature a balance of visual assets and content that presents information about procedures in a way that is not intimidating. Competitors tend to present information to patients in a way that tends to be overwhelming.
Our marketers and developers rolled out the plan created by the designers with ease. The carefully crafted ads and branding concepts were spread across the web to attract new customers and expand their influence in the digital space.
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