The Canadian Blood Services is a nationwide organization, also known as “Canada’s biological lifeline.” They are a non-profit organization that operates outside of the Government’s influence.
Created in 1998 through the cooperation of Canada’s federal, provincial, and territorial bodies, the Canadian Blood Services collects and tests blood, plasma, stem cells, and organs with the intention of providing Canadians with the care they need to survive and live comfortably.
WebMarketers were tasked with re-inventing the Canadian Blood Services online presence. This involved a complete overhaul of their website design, experience, and interface. The goal was to increase public awareness and adoption of all Canadian Blood Services initiatives and services.