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RESULTS / HEALTH

NexGen
Hearing.

Visit
Visit
nexgenhearing.com

Services Provided

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website
  • Creative Direction
  • The
    Challenge.

01.

The
Challenge.

NexGen Hearing is a leading hearing healthcare provider with ~50 clinics sprawled across beautiful British Columbia. They had a previous agency running their own Google Ad campaigns across Western Canada and decided it was time for a refresh.

We were hired initially to optimize their campaigns and achieve an ambitious CPA of $30 per lead. Matching and controlling their spend and cost-per-conversion across all 50 franchises posed a unique challenge. It required intimate knowledge of how to effectively position their services to appeal to an older demographic.

02.

The
Strategy.

Through keyword and industry research, we rebuilt their Google Ad campaigns to geo-target the main areas where hearing clinics were located. These campaigns were then broken down into ad groups that focused on their main services and product offerings. The new approach to their Google Ads campaigns was a resounding success that resulted in an increase of all NexGen Hearing’s internal KPIs.

Following the success of our campaigns, we took on more initiatives that lead to us becoming seamlessly integrated into their monthly marketing workflow. As we worked on the website, our knowledge and understanding of the industry grew. We knew there was an opportunity for NexGen Hearing to strengthen its brand and improve its user journey to make it easier for visitors to find a NexGen Hearing clinic in their area. In collaboration with NexGen Hearing, we began a design for a new custom website.

03.

The
Design.

Our team approached the design with two key factors in mind; the number of clinic locations, and the older demographic that would be the main users of the site. In our designs, we focused on embracing their brand, using large font sizes to make the site more user-friendly for their visitors, and easy to navigate with clear calls to action. As a result, we presented NexGen Hearing with UX-driven layouts designed around funnelling customers to the closest clinic.

04.

The
Development.

Once the designs were established and approved, our development team got to work building the website which needed to meet two main requirements; it needed to be fast, and it needed to be responsive in order to work on a number of alternative devices.

With a focus on driving visitors to the closest location, we built a custom WordPress plugin that would act as the main conversion point on the website. Using Geo-features that tied into Google Maps API allowed for a straightforward process for uploading and maintaining specific clinic information. The live plug-in has a custom design and simple UX, which ties into a further boost in conversion rates.

Before After

05.

The
Results.

NexGen Hearing has been a valued client for a number of years. We’ve provided them with a variety of digital marketing services that have helped them improve their branding, marketing efforts and the marketing support they provide to each franchise. Take a look at the results we’ve been able to achieve below:
0 %
INCREASE IN GOOGLE ADS CONVERSION RATE
0 %
INCREASE IN YEAR OVER YEAR CONVERSIONS
0 %
INCREASE IN YEAR OVER YEAR CONVERSION RATE

NEXT PROJECT

Broadview Health

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