Through keyword and industry research, we rebuilt their Google Ad campaigns to geo-target the main areas where hearing clinics were located. These campaigns were then broken down into ad groups that focused on their main services and product offerings. The new approach to their Google Ads campaigns was a resounding success that resulted in an increase of all NexGen Hearing’s internal KPIs.
Following the success of our campaigns, we took on more initiatives that lead to us becoming seamlessly integrated into their monthly marketing workflow. As we worked on the website, our knowledge and understanding of the industry grew. We knew there was an opportunity for NexGen Hearing to strengthen its brand and improve its user journey to make it easier for visitors to find a NexGen Hearing clinic in their area. In collaboration with NexGen Hearing, we began a design for a new custom website.