IMEX AGRO is an importer of fresh fruits and vegetables in Canada with a mission to create a more sustainable and meaningful process for all parties involved.
WebMarketers were approached to design a new website that would help tell their company story and create an interactive online experience. We were presented with the exciting opportunity to help them build a strong brand and online presence that could be used at trade shows to showcase their product offerings.
Since there was no existing website, our team wanted to create something really special that could be used as a powerful tool to help grow their business.
We took their existing logo and simplified it to embrace a more modern design style. We started by building Stylescapes to create a clear fit between our vision and the brand’s proposed identity. Once these were complete, our design team got to work on building the custom website.
Our design team kept two things in mind while working on this project; the website needed to tell a story, and it needed to be easy to navigate to ensure visitors could easily find the information they were looking for.
Since citrus was one of their core produce imports, we embraced a bold orange colour scheme to help bring the brand to life on a digital platform. We included high-quality images of the many varieties of fruit alongside visual representations of their availability throughout the year.
While the website was being designed and developed, our sister company Phantom Productions was hard at work collaborating with the client on gathering video footage for the different stages of the import process.
Our development team took the completed designs and began building the custom WordPress site using Elementor. To embrace modern UX design, we built a dropdown menu with hover functionality that features icons of the relevant fruit and vegetable categories.
The video was properly integrated into the homepage header to ensure there was minimal impact on the site speed score.
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