Google Ads Landing Page Best Practices for Better PPC Results

A successful Google Ads strategy is important for any business, especially for newer ones that haven’t had years to develop a strong brand, online presence, and natural organic traffic through SEO. There are many aspects of a Google Ads campaign that contribute to its success, from the types of campaigns you run (Search, Display, Video, […]

6 Effective SEO Tactics to Boost Your Digital Marketing Strategy

SEO - Search Engine Optimization

Search Engine Optimization, or SEO, is a component of digital marketing that many business owners do not always take full advantage of. Picture this: you’ve moved into a new town and you’re looking for a physiotherapist. What you’ll probably do is Google the words “physio clinic” or “physiotherapist near me” and look through a couple […]

5 Google Ads Best Practices for 2022

Since its introduction in 2000, Google Ads has changed and been updated in countless ways. These changes include not only expanding the way that it serves ads but expanding the very types of ads that can be run on the platform. What began as pay-per-impression bidding on search ads evolved into pay per click, and […]

Tag, You’re It! Why Your Business Should be Remarketing

why your business should be remarketing

Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called remarketing. What is Remarketing? Remarketing, sometimes referred to as retargeting, is the practice of […]