Conversion Science Part 7: Overview Of Analytics & Conversion Tracking
We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly. Admittedly, it can be difficult to set up, but it is absolutely paramount if you want to know the original source of where new sales are coming from.
When set up properly, conversion tracking will give you a direct ROI into how your marketing efforts are paying off.
Conversion tracking works by keeping a count of each time someone “converts” via a webform, phone number, downloadable etc. Google Analytics will also know whether that visitor came from a search engine, social media, ad campaign, or another website, and will be able to tell you what traffic sources are leading to the most leads or sales.
Here’s an example of the type of data you can collect when set up properly: