What You Need to Know About Social Media Video Content

social media video content
3 min. read

Social media has evolved over the years. It started as a means to keep in touch with friends and family, and now it has become one of the most important marketing tools a company can have.

These platforms are a valuable tool for companies to use to connect with customers and promote their businesses.

However, there are so many to choose from and it can be hard to understand which one is best for your business to use. Within each platform, there are also different types of content you can create and post.

Today, we’ll be going over aspect ratios and video content tips and tricks so you learn how to utilize video content to promote your business from the convenience of your smartphone.

Table of Contents:

Horizontal – 16:9

Horizontal videos are a classic way to shoot video and the best format for computer screens. The 16:9 aspect ratio is widely recognized on social media platforms like YouTube and Facebook. This aspect ratio is usually best used for longer video content or content intended to be played on a computer screen or platforms that use 16:9 videos as the standard.

Vertical – 9:16

The vertical 9:16 aspect ratio is becoming almost as popular as its horizontal counterpart due to the rise in popularity of Instagram stories, reels, and more recently, TikTok. As more people use smartphones as their main devices, vertical videos are becoming the go-to format for companies posting on social media.

Square – 1:1

The 1:1 aspect ratio was made popular by Instagram. The advantage of this format is that it looks great on a wide variety of screens. Therefore, it is a safe bet for creating content that you’ll be sharing on a number of platforms.

Tips for Capturing Quality Content

Keep It Short and Sweet

Vine, and now TikTok have proved one thing, the average viewer’s attention span is pretty short.

On average, the first three seconds of your video need to be what we like to call ‘scroll stopping’. The content must be interesting enough to capture the attention of the users so they have to stop, watch and most importantly, pay attention.

Audio Over Video

Have you ever tried to watch a movie or a TV show where the sound is off by a fraction of a second? If so, you know how it makes it nearly impossible to watch.

You might have posted content that looks amazing, but if the audio is unbearable, users are sure to just scroll away.

Involve Another Person

A one-person show might feel like it’s convenient, but having another person help you shoot your videos ensures that you’re capturing the best footage possible!

The last thing you want is to finish shooting some content, only to realize it was out of focus for the second half of the video.

Choose Your Camera Wisely

Smartphones these days come equipped with the ability to shoot high-quality videos. However, there is still a significant difference between the quality of the front camera and the back camera. Therefore, ensure you’re filming with the right one, and most of the time, that’s the camera on the back of your phone.

Looking to Get the Best Quality Videos?

At WebMarketers, we offer social media management services to help you take your online presence to the next level. We work with our sister company, Phantom Productions, to help you capture all the best angles of your business using professional video equipment.

Phantom Productions has years of experience working with companies to tell their stories and are trusted by Canada’s biggest brands. Get in touch and see how they can tell your next brand story!