Your website is the first impression people get of your company’s culture and operations.
Social media, job ads, and word of mouth are great ways to attract candidates to apply for open positions. Regardless of how they found out about the job, they will end up on your website at some point. A well-designed careers page can be an incredibly effective tool when it comes to recruitment.
The standard list of requirements and qualifications is no longer effective. They offer candidates no value as to why they should choose your company over another. As seasoned web designers, we’ve put together this resource to help you understand the importance of a well-designed careers page and the elements you should consider including.
Table of Contents:
- Why a Careers Page Is a Must for Your Website
- How to Make Your Careers Page Stand Out
Why a Careers Page Is a Must for Your Website
Here are a few of the reasons why having a career page is important if you’re looking to grow your team:
Provides Insight into Your Company
A career page benefits both the employer and the applicant. It makes the job for both parties much easier by providing candidates with some insight into the job role and helping them know what to expect.
For example, the career page for NexGen Hearing, which has nearly 50 clinics operating across BC, filters job postings that are closest to the candidate so that people don’t apply to jobs that they can’t commute to. This can save you precious time as your page will attract the most qualified candidates.
Showcases Company Culture
A career page is more than just a way to collect resumes, it provides applicants with an inside look into how your business is done and your company values. Think of it as a sneak peek into your organization, the more you impress them the more likely they are to apply for the job.
Most candidates research a company before applying for a job, although if they don’t find any information on your website they’ll ignore the job opening. Your career page will act as a 24/7 branding campaign with no additional costs!
Ease of Use to Jobseekers
Having a dedicated place to apply for a job will save you the headache of answering countless calls and emails on how to apply for an opening.
Sometimes, those who browse your careers page aren’t interested in applying for a job at the moment. However, they may learn something interesting about the company and save the information for later.
How to Make Your Careers Page Stand Out
Now that we’ve hopefully convinced you of the need for a careers page, here are the top elements to include to make your careers page stand out from the rest.
Organized & Updated Job Postings
When creating your career page, you want to make sure all the necessary information is presented without making it seem cluttered and unorganized.
There is nothing more frustrating to a jobseeker than discovering a job opening they love, just to click the “apply now” and be redirected to a page that says “this job is no longer available”. If you’re going to go through the effort of making a careers page, make sure you’re keeping it up-to-date as you move through the recruitment process.
You can include a lot of information on your career page without making it too cluttered by including white space, using a light design, and letting the images set the tone. Long paragraphs and too many words will make the page look crowded and unappealing. Instead, use photos and videos to make a dynamic page.
Take a look at HandeWorkz’s career page as an example. The design allows for significant amounts of information to be displayed in an organized and engaging manner while the whitespace perfectly balances the page’s design.
Company Benefits & Perks
Today’s jobseekers place a very high value on the benefits and perks that companies offer.
A benefit is considered a form of indirect compensation, while a perk is an added bonus on top of the benefits. On your careers page, consider dedicating a section, that is closer to the top of the page to showcase the benefits and perks to capture the attention of candidates.
Mobile Friendly Design
According to a report by Appcast, 67% of jobseekers completed job applications on a mobile device.
It’s important to ensure your careers page is built to be mobile-friendly. Make sure all the elements work well on various devices so that candidates aren’t missing out on any important pieces of information.
One of the most important functions of a careers page is the ability to build trust with the candidates.
Whether you want to include a Glassdoor reviews section on the page or gather your employees to film testimonial videos, there are a number of ways to share current employee experiences.
Company Video or Photos
It’s hard for candidates to connect with your company when they have no idea who they might with working with. Make sure you include photos of the team during social events or collaborating with each other.
A video is also a great way to showcase your company culture. This can be a video about day-to-day life at the office or on-site or it can be from various social events that show the fun side of working with your company.
Company Location & Details
Office or work locations are a very important detail that jobseekers consider when they’re applying for jobs. Describe some of the office features or the amenities in the surrounding areas. This way, jobseekers can imagine what it’s like working from your office!
Easy to Navigate & Find
Jobseekers may not land directly on your careers page. They may have heard about your company and are interested in working for you, so they head straight to the homepage of your site.
As mentioned previously, if a candidate can’t find information about the job, they’ll move on to the next company. We recommend adding a link to the careers page in the navigation menu (if you want to hide it, under about us makes the best sense!) or as a quick link in the footer menu!
Modernize Your Approach to Recruiting With a Careers Page
Tired of spending your precious time rifling through resumes and conducting interviews? If you want to find the best people for your company, then you need to design a careers page that’s desirable for jobseekers.
Get in touch with our team today and find out how you can take your business to the next level with a brand-new careers page!