At WebMarketers, we use AI to reshape the way we approach marketing. While some agencies are still experimenting with tools like ChatGPT, we’ve integrated AI into our core processes to deliver smarter, faster, and more accountable results. Table of Contents Traditional…
Content Strategy: AEO & GEO in the AI Search Era
Search is no longer limited to Google. With tools like ChatGPT, Perplexity, Claude, and Google SGE becoming go-to information sources, your business needs a content strategy that performs beyond traditional SEO. This new paradigm is all about AEO (Answer Engine Optimization)…
Clicks Down, Impressions Up? AI Mode & Your Search Console Metrics
If your Search Console looks strange lately — clicks trending down while impressions rise — you’re not imagining things. This isn’t a sign of SEO failure. It’s the result of a major change in how Google counts AI-driven search traffic. Towards…
AEO vs. GEO: Mastering SEO in the AI Search Era
SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
Rebuilding Ask Polly’s Site for the New AI Era
Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…
How AI is Changing SEO (And What Your Business Can Do About It)
AI has emerged rapidly, leaving many businesses uncertain about the future of SEO. What was once just “SEO” has now splintered into new terms like AISO, AEO, GEO, AIO, and more. If you’ve noticed a decline in traffic, likely caused by…
Design That Works: The Business Case for Better UI/UX
Design isn’t just about looking good, it’s about delivering results. At WebMarketers, we take a design-first approach not because we love pretty things (though we do), but because thoughtful UI/UX design is one of the most reliable ways to grow your…