In today’s digital-first world, businesses need more than just a website or a clever tagline to grow. They need a cohesive, data-driven marketing strategy that touches every part of the customer journey. Whether you’re a startup aiming for rapid growth or…
Clicks Down, Impressions Up? AI Mode & Your Search Console Metrics
If your Search Console looks strange lately — clicks trending down while impressions rise — you’re not imagining things. This isn’t a sign of SEO failure. It’s the result of a major change in how Google counts AI-driven search traffic. Towards…
Branding & Creative: The Heart of Your Business Identity
In today’s competitive landscape, businesses don’t just sell products; they sell stories, emotions, and lifestyles. Think about the last brand you felt loyal to, why did you choose them? Odds are, it wasn’t just the product. It was the feeling. The…
Strategy Driven by Insight: The Blueprint for Growth and Success
In today’s competitive business landscape, success isn’t about guesswork; it’s about data, insight, and execution. Whether you’re just starting or scaling quickly, the key to growth lies in clarity and confidence. At WebMarketers, our strategies are built to perform, not just…
Hard Rock Ottawa Campaign: Inside Look
Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
AEO vs. GEO: Mastering SEO in the AI Search Era
SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
Ottawa Corporate Cup Unites Businesses for Charity
Ottawa, ON — The Ottawa Corporate Cup, proudly presented by WebMarketers, is back for its third consecutive year and it’s set to make its biggest impact yet. Founded by Kyle Smendziuk, Elliot Bourgeois, and Sam Fuller, this event has quickly become…
Rebuilding Ask Polly’s Site for the New AI Era
Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…
The Animated Story Behind Air Creebec’s TV Spot
Some projects push your creative limits. Others take flight—literally. When Air Creebec approached us to produce a fast-paced, bilingual animated TV spot, we knew we had 15 seconds to make it count. Not just to inform but to connect. This wasn’t…
What Makes a Sports Ad Iconic?
Featured Image by Phantom Productions How the Best Campaigns Build Brands, Move Culture, and Win Loyalty Some sports ads get likes. The great ones change how we feel. They don’t just promote a product, they become a brand’s soul in motion….