Author: Mike Kachaniwsky

Booking Tools & Google Analytics: What To Know | WebMarketers

How to Use Online Booking Tools & GA4 to Maximize Digital Marketing Efforts

Let’s talk about online booking tools and appointment setting software! For those who are unfamiliar, there are plenty of platforms and digital tools that businesses can make use of to automate appointment setting on their website, adding a simple and effective…

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Tree Removal Seasonality in Digital Marketing: The Seasonality Series

Are Tree Removal Searches Seasonal? TL:DR: Yes. But it’s way more interesting than you might think. Seasonality is something every business owner is familiar with. From roofers to software developers, from dentists to accountants everyone has busy and quiet months. But…

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WebMarketers 3.0 – Looking Back & Moving Forward

Reimagine Your Business in 2023. Explore the Best Digital Experiences of 2022 As we settle into 2023, we’ve sat back to reflect on what a fantastic year 2022 was! We celebrated a merger with Atomic Motion in style at our September…

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How a Careers Page Helps Your Company Hire

Your website is the first impression people get of your company’s culture and operations. Social media, job ads, and word of mouth are great ways to attract candidates to apply for open positions. Regardless of how they found out about the…

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Google Ads Landing Page Best Practices for Better PPC Results

A successful Google Ads strategy is important for any business, especially for newer ones that haven’t had years to develop a strong brand, online presence, and natural organic traffic through SEO. There are many aspects of a Google Ads campaign that…

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Top 10 Architects’ Web Design Examples

Nowadays, website design has become equally important as your content’s quality. While things like colour scheme, layout, font, and photos draw people to your website, having a functional and easy-to-navigate site will keep your audience from pressing the exit button. Every…

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The Transition to Google Analytics 4

With Google Analytics being the gold standard for measuring website traffic, gleaning page insights with thorough analyses, and informing marketing decisions, we are living in a very interesting time right now. Wondering why that’s the case? Well, if you haven’t heard,…

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Google Analytics & Google Tag Manager Setup Process

Section 1: What You’ll Need In order to set up Google Analytics and Google Tag Manager, you will need the following: Access to your Google account Access to the CMS of the website (WordPress, Strapi, Wix, etc.) The Google Tag Assistant…

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The 10 Best Excavation Website Design Examples

Optimizing and maintaining your website makes a huge impact on your online presence and the overall performance of your excavation business. Investing in a well-designed website is worthwhile, especially since we are living in the digital age. Most people will find…

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Why Is Your Direct Traffic Climbing in Google Analytics 4?

Anyone who works in digital marketing, or knows a thing or two about it, knows that Google Analytics continues to be the industry standard for tracking and measuring website traffic and behaviour to gather page insights and make informed marketing decisions….

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