When it comes to online content, people love videos. They’re fast, attention-grabbing and simple to consume. Thanks to social media algorithms, it’s easy to watch hundreds of videos in a single day — and almost 90% of consumers actually want to…
Using AI To Take The Guesswork Out Of Marketing And Advertising
Advertising can feel like a guessing game. You create a campaign you think will resonate with your target market, send it off into the world and hope for the best. You can improve your odds with market research, but surveys and…
Unleash the Power of Google Local Services Ads: A Game-Changer for Your Business
Are you looking to take your local service business to new heights? Well, buckle up because we’re about to dive into the world of Google Local Services Ads (LSAs), and trust us, you don’t want to miss out on this opportunity!…
From Concept to Launch: WebMarketers’ 21-Step Web Design Process Explained
As an integrated process that involves strategic planning and intentional design, crafting a website can be tricky. Without a clear roadmap or coordinated execution, the design and implementation of a website can easily yield ineffective and unavailing results. You’re in luck,…
The Creative Mindset – Podcast
On this episode of The Creative Mindset we sit down with my very good friend/ business partner, Kyle Smendziuk. We talk about Kyle’s entrepreneurial timeline starting with his childhood lawn care business and how that lead him to where he is…
The 5 Steps that Make People Buy More From Your Google Ads Campaign
Good digital marketing is all about alignment. Alignment between the keywords that users search, the ads they see, and the landing page experience that is delivered. Thanks to stricter ad requirements from Google Ads, most ads today must be relevant to…
Tag, You’re It! Why Your Business Should be Remarketing
Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called…
Conversion Science Part 7: Overview Of Analytics & Conversion Tracking
We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly. Admittedly, it can be difficult to set up,…
Conversion Science Part 4: Crafting an Intuitive User-Experience
We’ve all been on sites where the branding and style are immediate to us what the website was all about. Perhaps it was geared towards shopping, a small business, software, blogging, social media, etc. Standard Conventions While we’ve talked a…
Conversion Science Part 1: Choosing the Right Platform
Before starting any web project you’ll want to give careful consideration for your choice in web platform. You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t…