When it comes to content, we’ve talked about the importance of the principle of show don’t tell. You have no choice but to be real with your customers in order to make a lasting impression. Content is more than just…
Conversion Science Part 6: Site-Wide SEO Best Practises
I’ve got a whole guide on this topic (7 Insider Secrets to SEO Success) so this blog will remain focused on the most essential elements we haven’t yet covered. Page Titles This is the first thing the users (and Google) will…
Conversion Science Part 1: Choosing the Right Platform
Before starting any web project you’ll want to give careful consideration for your choice in web platform. You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t…
Conversion Science Part 7: Overview Of Analytics & Conversion Tracking
We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly. Admittedly, it can be difficult to set up,…
Conversion Science Part 5: Conversion Optimization Best Practices
While a lot of what we’ve talked about so far will contribute to a winning experience for your customers, certain conversion optimization tactics should be considered independently. Rule of Thumb: Unless you sell a very exclusive product or service, you…
Know Your Numbers
Create an Unfair Advantage by Turning Digital Marketing into Profits If you’re looking for a better understanding of how to turn your digital marketing systems into PROFITS, then keep reading. This article contains easy-to-understand information that you can start applying to…
16 Reasons to Hire a Professional if You’re Going to Run Google Ads
You’ve probably worked with an investment advisor to maximize the growth of your retirement portfolio, even though the banks offer you all the tools for you to do it yourself. You probably have an accountant to manage your books and taxes,…
7 Insider Secrets to SEO Success
Like most website owners, you’d love to attract more traffic from Google. The only challenge is developing a strategy that will actually work. Doesn’t it seem like everyone has their own “magic recipe” for success these days? As a fellow business…
Facebook Ads vs. Google Ads: Which is Better?
Most people are falling in love with the hype of running Facebook Ads, especially if they’ve already tried running their own Google ads and failed. Truth is, Facebook and Google are two completely different platforms, targeting different types of buyers, in…
Understanding Your Key Google Analytics Data
Google Analytics is a valuable information tool for virtually any small to medium-sized business. It tells you a lot about the people who are coming to your website and interacting with the public face of your business. But it can seem…