Year: 2025

6-min

Rebuilding Ask Polly’s Site for the New AI Era

Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…

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Air Creebec - Goose Assembly 1

The Animated Story Behind Air Creebec’s TV Spot

Some projects push your creative limits. Others take flight—literally. When Air Creebec approached us to produce a fast-paced, bilingual animated TV spot, we knew we had 15 seconds to make it count. Not just to inform but to connect. This wasn’t…

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Sidney Crosby Photo by Phantom

What Makes a Sports Ad Iconic?

Featured Image by Phantom Productions How the Best Campaigns Build Brands, Move Culture, and Win Loyalty Some sports ads get likes. The great ones change how we feel. They don’t just promote a product, they become a brand’s soul in motion….

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Blog - A Scientific Approach (Driven by Consumer Data) to Developing Creative Ads That Work-2-min

Accelerate Your Marketing & Creative Impact

Content is everywhere. But not all content connects. Some scroll by without a second thought. Some earn a click but not a conversion. And then there’s the kind of content that lands. It gets remembered. It drives action. So what makes…

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Blog - A Scientific Approach (Driven by Consumer Data) to Developing Creative Ads That Work-min

How to Develop Creative Ads That Work

Let’s cut through the noise, creative advertising isn’t about making noise. It’s about making impact. That used to mean throwing a lot of clever ideas at the wall and hoping a few stuck. Today? It still does but now we throw…

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Blog - How AI is Changing SEO

How AI is Changing SEO (And What Your Business Can Do About It)

AI has emerged rapidly, leaving many businesses uncertain about the future of SEO. What was once just “SEO” has now splintered into new terms like AISO, AEO, GEO, AIO, and more. If you’ve noticed a decline in traffic, likely caused by…

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high res B Testing Turns Targeted Ads into High ROI Campaigns-min

How Smart A/B Testing Turns Targeted Ads into High-ROI Campaigns

Ad budgets are rising. Attention spans are shrinking. If your marketing isn’t optimized, you’re not just wasting money; you’re leaving growth on the table. Whether you’re a CMO managing a multi-platform ad budget or a founder running your first campaign, the…

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Kyle

Skip the Script: Why Your Sales Pitch Should Sound Like a Real Conversation

That Moment at the Conference… Watch the whole interview with Neil Patel here. You’re at a busy industry event, coffee in hand, and suddenly you spot that dream client you’ve been hoping to meet. You get one shot. And you freeze….

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UX-min 2

Design That Works: The Business Case for Better UI/UX

Design isn’t just about looking good, it’s about delivering results. At WebMarketers, we take a design-first approach not because we love pretty things (though we do), but because thoughtful UI/UX design is one of the most reliable ways to grow your…

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Phantom Crew

Why High Quality Video Is a Key Part Of The Marketing Equation

When it comes to online content, people love videos. They’re fast, attention-grabbing and simple to consume. Thanks to social media algorithms, it’s easy to watch hundreds of videos in a single day — and almost 90% of consumers actually want to…

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