Let’s face it: getting people to land on your website is no longer the hard part. With the right SEO, ad strategy, or social media campaign, you can drive traffic all day long. But here’s the thing — clicks don’t pay…
Why In-House Creative Wins: Motion That Drives Growth
Content is everywhere but not all content connects.Some posts get scrolled past. Some get clicks, but no conversions.And then there’s the kind of content that lands: it gets remembered, drives action, and moves the needle.What’s the difference?It’s not just what you…
Full-Service Website Design: From Build to Launch
In today’s digital-first world, your website is your brand’s first impression and often, its best chance to attract, engage, and convert your audience. At WebMarketers, we specialize in full-service website design that goes far beyond aesthetics. From discovery to launch (and…
Clicks Down, Impressions Up? AI Mode & Your Search Console Metrics
If your Search Console looks strange lately — clicks trending down while impressions rise — you’re not imagining things. This isn’t a sign of SEO failure. It’s the result of a major change in how Google counts AI-driven search traffic. Towards…
Branding & Creative: The Heart of Your Business Identity
In today’s competitive landscape, businesses don’t just sell products; they sell stories, emotions, and lifestyles. Think about the last brand you felt loyal to, why did you choose them? Odds are, it wasn’t just the product. It was the feeling. The…
Strategy Driven by Insight: The Blueprint for Growth and Success
In today’s competitive business landscape, success isn’t about guesswork; it’s about data, insight, and execution. Whether you’re just starting or scaling quickly, the key to growth lies in clarity and confidence. At WebMarketers, our strategies are built to perform, not just…
Hard Rock Ottawa Campaign: Inside Look
Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
AEO vs. GEO: Mastering SEO in the AI Search Era
SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
Ottawa Corporate Cup Unites Businesses for Charity
Ottawa, ON — The Ottawa Corporate Cup, proudly presented by WebMarketers, is back for its third consecutive year and it’s set to make its biggest impact yet. Founded by Kyle Smendziuk, Elliot Bourgeois, and Sam Fuller, this event has quickly become…