In the fast-moving world of SaaS (Software as a Service), attention is currency and confusion is costly. You’ve built a powerful product, but if your target audience can’t immediately understand what it does, why it matters, and how it helps them,…
Branding & Creative: The Heart of Your Business Identity
In today’s competitive landscape, businesses don’t just sell products; they sell stories, emotions, and lifestyles. Think about the last brand you felt loyal to, why did you choose them? Odds are, it wasn’t just the product. It was the feeling. The…
Hard Rock Ottawa Campaign: Inside Look
Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
Rebuilding Ask Polly’s Site for the New AI Era
Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…
The Animated Story Behind Air Creebec’s TV Spot
Some projects push your creative limits. Others take flight—literally. When Air Creebec approached us to produce a fast-paced, bilingual animated TV spot, we knew we had 15 seconds to make it count. Not just to inform but to connect. This wasn’t…