In the fast-moving world of SaaS (Software as a Service), attention is currency and confusion is costly. You’ve built a powerful product, but if your target audience can’t immediately understand what it does, why it matters, and how it helps them,…
Why In-House Creative Wins: Motion That Drives Growth
Content is everywhere but not all content connects.Some posts get scrolled past. Some get clicks, but no conversions.And then there’s the kind of content that lands: it gets remembered, drives action, and moves the needle.What’s the difference?It’s not just what you…
Branding & Creative: The Heart of Your Business Identity
In today’s competitive landscape, businesses don’t just sell products; they sell stories, emotions, and lifestyles. Think about the last brand you felt loyal to, why did you choose them? Odds are, it wasn’t just the product. It was the feeling. The…
Hard Rock Ottawa Campaign: Inside Look
Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
The Animated Story Behind Air Creebec’s TV Spot
Some projects push your creative limits. Others take flight—literally. When Air Creebec approached us to produce a fast-paced, bilingual animated TV spot, we knew we had 15 seconds to make it count. Not just to inform but to connect. This wasn’t…
Accelerate Your Marketing & Creative Impact
Content is everywhere. But not all content connects. Some scroll by without a second thought. Some earn a click but not a conversion. And then there’s the kind of content that lands. It gets remembered. It drives action. So what makes…
How to Develop Creative Ads That Work
Let’s cut through the noise, creative advertising isn’t about making noise. It’s about making impact. That used to mean throwing a lot of clever ideas at the wall and hoping a few stuck. Today? It still does but now we throw…
Why High Quality Video Is a Key Part Of The Marketing Equation
When it comes to online content, people love videos. They’re fast, attention-grabbing and simple to consume. Thanks to social media algorithms, it’s easy to watch hundreds of videos in a single day — and almost 90% of consumers actually want to…