Since its introduction in 2000, Google Ads has changed and been updated in countless ways. These changes include not only expanding the way that it serves ads but expanding the very types of ads that can be run on the platform….
Google Analytics & Google Tag Manager Setup Process
Section 1: What You’ll Need In order to set up Google Analytics and Google Tag Manager, you will need the following: Access to your Google account Access to the CMS of the website (WordPress, Strapi, Wix, etc.) The Google Tag Assistant…
Why Is Your Direct Traffic Climbing in Google Analytics 4?
Anyone who works in digital marketing, or knows a thing or two about it, knows that Google Analytics continues to be the industry standard for tracking and measuring website traffic and behaviour to gather page insights and make informed marketing decisions….
The 5 Steps that Make People Buy More From Your Google Ads Campaign
Good digital marketing is all about alignment. Alignment between the keywords that users search, the ads they see, and the landing page experience that is delivered. Thanks to stricter ad requirements from Google Ads, most ads today must be relevant to…
7 Insider Secrets to SEO Success
Like most website owners, you’d love to attract more traffic from Google. The only challenge is developing a strategy that will actually work. Doesn’t it seem like everyone has their own “magic recipe” for success these days? As a fellow business…
16 Reasons to Hire a Professional if You’re Going to Run Google Ads
You’ve probably worked with an investment advisor to maximize the growth of your retirement portfolio, even though the banks offer you all the tools for you to do it yourself. You probably have an accountant to manage your books and taxes,…
Analysing Your Marketing Report – What Do All These Numbers Mean??
If you are visiting this blog, chances are you have just received a monthly marketing report with WebMarketers and are ready to keep the momentum going to the upcoming month. You have most likely just received your first marketing report and…
Dark Theme VS Light Theme, What’s Best For Your Website?
Dark mode or light mode? As consumers, the choice is frequently up to us on social media, software and other user interfaces. But what about website design? If you’re looking to design or redesign your website, you might be somewhere in…
8 Amazing Examples of Dental Web Design
Does your dental clinic website struggle to rank for popular keywords on Google search? Not getting enough website conversions? Over the years, we’ve had a great number of dental practices approach us with these issues and many more. Still, we can…
Choosing a CMS? Don’t Forget These 8 Things
Choosing the perfect content management system (CMS) is one of the most important decisions you’ll have to make for your business and ultimately, your website. Are you wondering which CMS you should use for your website? Everyone’s talking about WordPress these…