In the context of SEO and content writing, the more well-known forms of AI include software like ChatGPT. ChatGPT and its similar counterparts (like Hubspot’s tools) are natural language processing tools driven by AI technology. These tools allow for human-like responses…
How to Use Online Booking Tools & GA4 to Maximize Digital Marketing Efforts
Let’s talk about online booking tools and appointment setting software! For those who are unfamiliar, there are plenty of platforms and digital tools that businesses can make use of to automate appointment setting on their website, adding a simple and effective…
Tree Removal Seasonality in Digital Marketing: The Seasonality Series
Are Tree Removal Searches Seasonal? TL:DR: Yes. But it’s way more interesting than you might think. Seasonality is something every business owner is familiar with. From roofers to software developers, from dentists to accountants everyone has busy and quiet months. But…
Google Ads Landing Page Best Practices for Better PPC Results
A successful Google Ads strategy is important for any business, especially for newer ones that haven’t had years to develop a strong brand, online presence, and natural organic traffic through SEO. There are many aspects of a Google Ads campaign that…
6 Effective SEO Tactics to Boost Your Digital Marketing Strategy
Search Engine Optimization, or SEO, is a component of digital marketing that many business owners do not always take full advantage of. Picture this: you’ve moved into a new town and you’re looking for a physiotherapist. What you’ll probably do is…
5 Google Ads Best Practices for 2022
Since its introduction in 2000, Google Ads has changed and been updated in countless ways. These changes include not only expanding the way that it serves ads but expanding the very types of ads that can be run on the platform….
Tag, You’re It! Why Your Business Should be Remarketing
Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called…