Search is no longer limited to Google. With tools like ChatGPT, Perplexity, Claude, and Google SGE becoming go-to information sources, your business needs a content strategy that performs beyond traditional SEO. This new paradigm is all about AEO (Answer Engine Optimization)…
AEO vs. GEO: Mastering SEO in the AI Search Era
SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
Rebuilding Ask Polly’s Site for the New AI Era
Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…
How to Develop Creative Ads That Work
Let’s cut through the noise, creative advertising isn’t about making noise. It’s about making impact. That used to mean throwing a lot of clever ideas at the wall and hoping a few stuck. Today? It still does but now we throw…
How AI is Changing SEO (And What Your Business Can Do About It)
AI has emerged rapidly, leaving many businesses uncertain about the future of SEO. What was once just “SEO” has now splintered into new terms like AISO, AEO, GEO, AIO, and more. If you’ve noticed a decline in traffic, likely caused by…
Using AI To Take The Guesswork Out Of Marketing And Advertising
Advertising can feel like a guessing game. You create a campaign you think will resonate with your target market, send it off into the world and hope for the best. You can improve your odds with market research, but surveys and…