Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
AEO vs. GEO: Mastering SEO in the AI Search Era
SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
Ottawa Corporate Cup Unites Businesses for Charity
Ottawa, ON — The Ottawa Corporate Cup, proudly presented by WebMarketers, is back for its third consecutive year and it’s set to make its biggest impact yet. Founded by Kyle Smendziuk, Elliot Bourgeois, and Sam Fuller, this event has quickly become…
Rebuilding Ask Polly’s Site for the New AI Era
Some websites simply exist. The great ones change the game. They don’t just share information; they tell a story, convey a mission, and build lasting connections with users. That’s exactly what we set out to do with Ask Polly’s new digital…