Job Description:
WebMarketers is a leading digital marketing agency located at 200-318 Richmond Road in Ottawa’s vibrant Westboro neighbourhood. Over the past few years, we’ve experienced tremendous growth, combining innovation, creativity, and dedication to help our clients achieve measurable success. Our team thrives in a collaborative environment where we tackle challenges and celebrate victories together, continually raising the bar for excellence in digital marketing.
We are seeking a Social Media Ads Manager to join our team! Candidates must be based in Ottawa, as this role includes capturing photo and video content for clients’ social media campaigns.
This role requires a detail-oriented, self-sufficient, and highly organized individual who excels in social media marketing strategy, execution, and audits.
Responsibilities:
- Plan and implement effective social media ad strategies across Meta, Google, LinkedIn, Pinterest, and TikTok for diverse clients across Canada.
- Capture and create engaging photo and video content for client social media accounts.
- Write ad copy for multiple platforms, ensuring professional standards (no spelling errors, fact-checking, etc.).
- Manage day-to-day tasks, including content planning, writing, post scheduling, and monitoring performance.
- Conduct social media audits to identify opportunities for improvement.
- Strategize, analyze, and report on paid and organic social media performance using analytics tools.
- Collaborate with internal teams, including account managers, and the photo/video/animation experts at our sister company, Phantom Productions.
Preferred Qualifications:
- 3+ years of experience in marketing, specifically managing Meta Ads.
- Proven experience with social media platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube.
- Hands-on experience capturing and editing photo and video content for social media.
- Familiarity with YouTube Ads and Google Display Network.
- Hands-on knowledge and experience with Canva and Buffer.
- Knowledge of Facebook and Instagram algorithms, analytics tools, and best practices.
- Strong written communication and interpersonal skills.
- Ability to work independently while producing excellent results in a team environment.
Nice to have skills:
- Familiarity with design tools like Figma, Photoshop, or similar.
- Basic video editing for creating reels.
- Knowledge of apps like Agency Analytics.
- Familiarity with CRMs (our team uses ClickUp).
What we offer:
- Hybrid Work Environment
- Comprehensive Benefits: Dental care, vision care, extended health care, and a wellness program.
- Paid Time Off: Enjoy a healthy work-life balance.
- Flexibility: Work remotely part-time.
- Professional Development: Career development aid, including reimbursement for approved courses, seminars, and workshops.
- Paid Travel: Opportunity to attend company events.
- Perks: Free coffee, Redbull, and Bubly in the office. Casual dress. Structured mentorship programs.