RESULTS / TECHNOLOGY


Volante.

Visit
volantesystems.com

Services Provided

  • Web Design
  • On-Page SEO Optimizations
  • AODA Friendly
  • Custom UI/UX With Elementor Backend
  • Hubspot Integration

01.

The
Challenge.

Volanté Systems is a provider of point-of-sale software and hardware solutions. As they continued to grow their business and product offerings, they found it difficult to manage the leads coming through certain pages of their website. For instance, tech support leads were ending up in the sales funnel, and vice versa.

WebMarketers were approached to help them simplify their messaging, website design, UX, and CTAs to help funnel users to the right contact forms. They also wanted a website that was AODA compliant, which was now a legal requirement for them.

02.

The
Strategy.

Our focus was to find a way to help them consolidate their sitemap and redefine the UX so that their website would represent them as the modern tech brand that they are.

We wanted to use big, bold design elements that would grab the attention of website visitors. Alongside the consolidated menu structure, we paired a hamburger menu with a single CTA to book a demo or to get tech support.

Our team also wanted to build content that better-funnelled users to industry pages that would provide relevant content, relatable examples, and showcase products.

03.

The
Design.

Our web design team established a clean layout with a simple yet effective UI that embraced Volanté’s brand with new typography and bolder fonts that would make more of an impact.

We integrated vector graphics and life-like photography that featured their POS systems to better showcase their products. As our team built out landing pages, a better structure was used to enhance SEO and paid ad conversion rates.

04.

The
Development.

Our development team took the finished designs and built a custom WordPress site using Elementor. We provided global styling standards through the use of “content blocks” so Volanté’s marketing team could easily build out the pages as their company continues to grow.

The end result provided Volanté with a highly responsive website that met all the AODA requirements they needed to meet to be compliant.

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