Ottawa South Denture Clinic is a leading denture clinic in Ottawa that provides clients with implant denture solutions.
WebMarketers were approached to take over and improve the campaign that was initiated by another company. Ottawa South Denture Clinic also needed our help with getting an older demographic to engage with their digital marketing campaigns, optimize their site for conversions, and provide a content strategy that helped to educate their clients on products and services.
Our team wanted to take a more personable approach when updating the website. Instead of heavily relying on stock images like most competitors, We used the owners’ kids as “models” and created a visual asset library that showcased their denture clinic.
Since they offer a variety of services related to dentures, we wanted to create an interactive tool that would help website visitors easily navigate to where they needed to go based on the issue they were experiencing.
We also knew there was an opportunity to develop a stronger brand for Ottawa South Denture Clinic through their website.
Our design team embraced the existing colour scheme and unique font used by Ottawa South Denture Clinic. As a leading denture clinic in Ottawa, we wanted to showcase that a bit more by adding testimonial sections and adding in other design elements that embraced the family-owned and operated feel.
We added more UI elements to the pages to make it a more fluid and interactive experience for website visitors.
Before updating the website with our changes, we built all the new site assets on a development server so we could fully test everything. We customized an existing website theme to turn it into something more unique.
Our development team also updated the SEO structure and made improvements to the site speed. We integrated a Live Chat service and trained a third-party agent to answer basic customer questions before collecting lead information to pass to the office manager at Ottawa South Denture Clinic.
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