Website struggles – every business has them and they show themselves in various forms.
Here’s one thing I know for certain, we all want to resolve these website struggles, they hold us back from success.
Whether that be loss of traffic, page load issues or subpar user experience, issues quickly add up and result in a poor website conversion rate.
But you can move forward! By conducting a detailed website audit, you will uncover key areas of improvement, giving you the opportunity to improve your business’s most important digital asset.
Using our 5 point website audit checklist and free instant website analysis, we can help you resolve any and all of your website issues.
1. Search Engine Optimization
Climbing the ranks and obtaining organic search traffic is crucial in 2021. It presents itself as a fantastic opportunity for you to obtain more high-value leads and lower your overall cost-per-conversion.
What is search engine optimization?
To briefly explain it, search engine optimization (SEO) is the practice of improving elements of a website to obtain premium visibility and increase organic search traffic.
In order to obtain this free website traffic organically, websites are required to meet the standards set by search engines like Google.
For small business owners with no prior experience, this can be rather difficult, but we’re here to help.
By getting your free website audit, you can get an expert opinion on your website’s title tags, meta description, page headings and many other SEO metrics like your sitemap, analytics tracking and website security.
Your website requires strong structure and it needs proper optimization in order to successfully obtain traffic in a sustainable way. Click the banner below to get started!
2. Links and Off-Page SEO
Website links have been an essential aspect of search engine optimization and still matter a great deal in 2021.
By website links, I’m talking about your website’s internal page linking, external website links and of course, websites that link to your website (backlinks).
During a detailed link audit, having a look at your backlink authority is a great place to start.
By first knowing your website’s trust flow, citation flow and its amount of backlinks, we can better understand how Google views your website’s authority on the web.
Doing this is extremely important as it can help you find and avoid a number of mistakes. These mistakes include linking to sites with negative reputation, removing links that are hurting your reputation and properly using internal links.
3. Website Usability
In efforts to increase a website’s conversion rate, many designers, developers and digital marketers look to user experience and usability for a quick fix.
Often enough, that quick fix is right in front of them. As you make it easier for users to navigate your site, they become more comfortable, increasingly confident and are more likely to convert.
Put simply, maintaining a smooth user journey with easy-to-use interfaces on your website allows users to spend more time on your website, leading to more conversions.
According to the Gomez report in 2010, 88% of online consumers admitted they are less likely to revisit a site after they’ve had a bad experience.
So if your website is misleading or dysfunctional, chances are you’re losing the majority of your target audience. And if you’re paying for this website traffic with pay-per-click advertising, this will cost you a fortune in the long run.
Think of usability as a responsive metric which constantly needs improvement, it’s not linear or one-dimensional.
On this side note of responsiveness, don’t forget to optimize your website for mobile devices. Mobile device users make up about 60% of all global website traffic.
Website performance and the speed at which a page loads should be another top priority, especially with Google’s latest page experience update.
To briefly summarize it, Google’s algorithm is going to consider user experience to rank pages on their search results.
Meaning if one of your most popular pages is loading too slow, experiences layout shifts, isn’t secure or isn’t usable on mobile devices, it could be penalized.
With that said, page performance is a vital factor that’s only getting more and more essential, which is why we’ve included it in our free website audit.
Plus, a website with good performance not only increases your chances to rank for a keyword, it also reduces bounce rate and user experience.
When analyzing the performance of a website, we analyze image sizing, unused scripts, server response time, load speed of page content, and many more performance metrics.
Aren’t you curious to see if your website needs performance improvements? It’s extremely common among websites of small businesses. Try our instant website analysis tool!
5. Social Presence
A strong social presence and website integration of social media links activates a suite of opportunities.
We include socials in our website audit as it is extremely important that you properly connect and configure your Facebook Pixel and use Open Graph Tags.
Linking all of your social media accounts is just as important too, as it builds credibility, boosts brand awareness and gives you the ability to obtain new website visitors from a secondary source.
Plus, some visitors will specifically look for your social media links to see what your business has been up to or to look for your latest updates. Don’t make them difficult to find, put them in your footer where users expect them, like this.
Looking for more? We’re Offering a Custom Website Analysis
The only thing better than an instant website analysis is getting an expert’s point of view at no charge.
If you’re looking for a more detailed website audit, request your custom analysis below!
We’re currently offering a website analysis and digital strategy specific to your business free of charge. Click the banner below to get yours!