Not all websites are built equally. Some are built to sell directly, voila, eCommerce. Others, however, are designed to attract new business leads. We’ve got a full page on eCommerce websites here, so let’s turn our attention to sites built primarily to generate new business leads.
“If you’re in the service business, then you know the value of leads. They’re the foundation for attracting new business opportunities and generating both revenue & profits.”
So, how do you get your website generating valuable leads?
We Bring a Successful Track Record in Web Design.
We’ve achieved successful results for numerous clients with web design and landing pages.
Whether you’re selling products or selling your services, it is essential that you focus on one key metric when evaluating the success of your website:
“A successful website is designed to encourage visitors to ‘take the next step’, also called a conversion. We design sites to convert at industry leading rates, helping you outperform your competitors and maximize your return from your marketing investment.”
If we look at sites with high conversion rates, they typically have some key commonalities:
With WebMarketers, you get a full-service digital marketing team that builds sites with one sole purpose in mind: getting you the highest conversion rate. We bring years of experience in:
Rather than trying to drive cookie-cutter solutions, many of which you may never need, we prefer to:
Turning your Website into a Lead Machine, and Building a Competitive Advantage
Before building a site, answer an important question: What are your business goals?
In other words, “Where do you see your business in six months? A year? Two years? Five years?”
With that established, how do you want your website to help you achieve these goals?
If you’re a service business and you’re not selling directly through your website, you still need a site to make a great impression and compel people to take action. After all, your site is the first step of the sales cycle that most customers will interact with. By the way, what should your website’s primary call to action be?
Define this before proceeding further.
When someone visits your site, do you want them to:
Show visitors who you are and what you do, why you’re an expert, and what you can do for them.
That first impression also needs to answer some questions for the visitor, so that he or she will stay on your site to discover more about you.
Very quickly, the visitor should be able to figure out who you are and what you do.
You must communicate this clearly, concisely, and in layman’s terms in order to retain the visitor (you have 7 seconds or less before most visitors leave).
Start building a connection by sharing your expertise, letting visitors know what your advantages are, talk about your systems and processes, etc.
The more they know what to expect, and the more familiar they feel (ideally to the point where it feels like they’ve already been doing business with you), the more likely it is that the visitor to your website will take further action.
We’ll design a site that fits your goals, and create content that builds trust with your prospects and inspires them to take action.
Our job, as a marketing agency, is to connect your experience, education and expertise (and everything else you want to showcase) in alignment with what visitors are coming to your site expecting to find.
Are most of your new website visitors looking for a solution to a specific problem? We engage them by addressing that solution, then persuade them that you’re the best qualified and most experienced to deliver it. We do this through a process of designing a site that fits your goals, then creating valuable content to build trust with your prospects and inspire them take action.
This content can include landing pages, service pages, blog posts, audio (clips or podcasts), video, and more. To find out how this translates to increased traffic and revenue, you might want to take a look at our page on Content Marketing.
Visland Media is a production company currently filming a national TV series, for which they need new prospects who are both buying and selling a home in 5 major Canadian cities. Through its website, Visland asked visitors, “Do you want to be in a TV show?”
Of course, we could talk to you about the layout of the page and all the conversion rate elements we put in place, but we’ll cut to the chase and just let you have a look here: http://calgary.vislandmedia.com/
One important thing that was considered with these pages was rather than just sending visitors to one landing page, Visland made five different landing pages, each for a different city: Vancouver, Calgary, Victoria, Hamilton & Toronto.
Why go through the extra trouble of doing this?
For one, it’s not much trouble at all, a minimal investment of time and a little money that easily pays off. How?
If a visitor from Victoria sees content that says “Toronto” (e.g., with images of the CN Tower, references to Toronto life, etc), they’re more likely to feel depersonalized and view your site as intimidating or otherwise irrelevant. When visitors from Calgary land on a page that shows the Calgary skyline in the background, the first impression says ‘familiar,’ and they’ll be more likely to proceed further.
Often times it’s the little things that make a difference, isn’t it? This is especially true in marketing, where psychology and emotions play a huge role. At WebMarketers we bring experience and expertise in this realm, and have the track record to prove it.
Tips and Tools for Non-eCommerce Web Design
Ok, so great websites don’t need to be focused exclusively around generating new business leads. There are many other benefits to consider:
So, what’s the difference between a website home page and a landing page?
A home page is the general introduction to your business, getting the tone for your brand, serving as a central connecting point for pages that cover more specific information. From here, visitors can access other pages about your services, your work, your team, your blog, etc.
What goes into a site that converts well? How does it actually impact users in a way that encourages them to do business with you?
We Bring a Successful Track Record in Web Design & Landing Pages
As a business owner, your website is a key driver in generating traffic and revenue
1. Do you want to make a great first impression?
2. Do you want to generate more leads?
3. Do you want a better website that engages people and converts to more sales?
With WebMarketers, you’ll have a team to help you achieve this and more! Let’s sit down and strategize a plan to help you design and implement a dynamic site to fit your goals.