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Hacking PPC: Buying Thousands of Views With Pennies

Jun 08
Read Time: 5 min
Author: WebMarketers

Through careful keyword research, you can identify holes in the search market. Find search terms with high volume and low competition, and for pennies you can route thousands of potential customers to your business.

Follow our process, and your business can take the work out of finding these targets, allowing your business to immediately capture massive value from highly targeted PPC campaigns.

Virtually guaranteed to work if you put in the time to do it right, this method can provide a huge boost to revenue if your business has the infrastructure needed to serve the tidal wave of customers about to come your way.

Here’s how to do it:


It’s About High Search Volume and Low Competition


Search terms with a high search volume and low competition are the holy grail of PPC.

With a high volume of searches but little competition, these terms generate huge traffic at minor cost.

Fortunately, unlike the holy grail, these terms aren’t impossible to find.

The process isn’t easy, but when you invest the time and energy to do it right, it isn’t difficult.

Here’s how to do it:


Brainstorm Potential Keywords


To do this properly, you need to build a keyword profile. This is where you ought to invest the majority of your time and energy.

Later on, we’ll be sifting through this pile of keywords to find ‘diamonds in the rough’, so the bigger your pile, the more value you can expect to get from your efforts.

Fortunately, this isn’t just a matter of sitting down and waiting for your imagination to provide keywords for your business.

The following tips will help you show you how you can approach this task strategically, optimising the process to quickly and easily provide hundreds of potential high-value PPC targets.


Emphasise Keyword Phrases 


There are two things you need to know about keywords.

1. The more words there are in a search term, the less competition you can expect.

2. The more words there are in a search term, the closer a user is to buying.

Let’s look at two hypothetical search terms to understand how these principles can make you money:


Non-Phrase Search Term: ‘BBQ Types’


What Principle 1 Tells Us About The Competition:

BBQThere are only two words in this search term. While there’s likely to be a massive number of monthly searches for this term, knowing that the BBQ market is a pretty large one, it’s safe to assume that this search term is going to be a hotly contested (expensive) one.

What Principle 2 Tells Us About The Searcher:

This search term indicates a person who is approaching the idea of buying a Barbeque but likely wants to educate themselves before they pull the trigger. Big businesses with cash to burn can position themselves as a source of information to hopefully cash-in on this viewer’s potential conversion later on, but for us, there’s no sense entering this competitive arena when far more lucrative opportunities are present.


Search Term Phrase: ‘Best Kettle BBQ for Smoking Ribs’


What Principle 1 Tells Us About The Competition:

This search term is 3X as long as our first one. With each word added onto a term, you’ll generally find a sharp decrease in competition, but not always an equivalent decrease in search traffic.

What Principle 2 Tells Us About The Searcher:

This searcher is much closer to making a purchase decision than our previous one. Having learned identified the type and method of BBQ desired, this searcher is now looking for the product that will meet their needs.


Tools To Build Your Keyword Profile


Sitting down and hoping to produce hundreds of possible search terms that users might use to connect with your product or service is not only extremely difficult but highly inefficient.

It’s far easier and more productive to use the tools available to you online. Paid platforms like the SEMrush PPC Tool and Longtailer exist to automate much of this process, but if you’re not in the position to be subscribing to their services, there are free alternatives you can use to populate a list of potential keywords yourself.

And the best one is something you already use every day, Google’s Autocomplete:



Using Autocomplete To Find Valuable Keyword Phrases


Google’s Autocomplete can give you valuable insight into what Google users are entering into search regarding specific topics and problems.

You want to find out what they are entering regarding problems that your products or services solve.

How you do this is not a science or an art, but requires you to play around with your search bar.

Try starting out by typing in the first few words of a search term you’ve got already, and see how Google autocompletes it.

Autocomplete has a way of tailing off its usefulness as more and more words are added to each term, but you can get around this by heading to the bottom of your first search results page to find searches related to the one you’ve just performed.

You can click one of these, scroll to the bottom again, and click another; or you can erase half of the new search term and see how Google Autocompletes it. Every time you iterate this process, you add more and more new keyword phrases, and one might be your ticket to massive cash flow!


Assessing Keyword Phrases: Cost Benefit Analysis


PPC Cost Benefit Analysis

Once you’ve assembled a sufficiently large list of keyword phrases, now you have to assess their potential to generate value for your business.

There are a few unknown quantities for each you want to clear up to do so:



This is the most obvious and easiest to assess variable when it comes to evaluating your keyword phrases. Google AdWords will provide you with an exact understanding of just how much each keyword phrase will cost you to run PPC ads, so defining the ‘cost’ variable in your analysis is effortless.



Adwords will also give you a solid indication of how much traffic a particular search term generates. While it’s not all guaranteed to go through your PPC ad, this value will give you a relative indication of the potential return on your PPC investment.



Google Adwords provides a vague understanding of the level of competition for each keyword phrase you input, but you can refine it by running the search yourself.

Who is currently trying to capture traffic from this term via PPC? Consider clicking their ad to assess their website and get an impression of their offering. Does it link to a targeted page specifically designed to capture value from this specific search term, or does this page seem to be designed for a broader focus?

If it is specifically designed for converting the user who searches this term, this isn’t an outright indication that you ought to move onto a different keyword phrase. While the level of competition here might be high, this is an indication that the potential value to be captured is as well. There may be an opportunity here, but it’s up to you to decide if you want to compete for your share of it.


Capturing Value Requires Ongoing Experimentation


Hacking PPC to generate massive traffic for pennies can be a ‘set-it-and-forget-it’ operation, but only after the hard work of finding a profile of high-traffic, low-cost keyword phrases has been done.

Fortunately for you, you don’t have to do the work!

If you’re interested in finding out how WebMarketers can connect thousands of new potential customers with your business through a precision-targeted PPC strategy like the one above, send us a link to your website here or in the sidebar.

We’ll perform a no-obligation assessment of the PPC opportunity available to you, and get back to you with our results!



About The Author


About The Author


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180 Preston Street, Suite 200 Ottawa, Ontario K1R7P9


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