Professional service providers rely on a well-maintained online presence for attracting the trust of their clientele. With the aim of reaching and engaging visitors, website content and reviews must reflect and enhance the brand they’ve worked hard to establish.
Clients are notorious for judging a book by its cover, particularly online! WebMarketers helps our clients prosper from this opportunity by designing and building marketing campaigns that attract qualified web traffic to a website that we will guarantee to convert visitors into higher quality leads.
Our team is well-versed in handling the specific challenges faced by professional service providers. We help clients build an industry leading strategy structured around generating profitable leads and conversions. We achieve this through strategic website development, marketing campaigns, content marketing & automation. As we progress, we provide clients with data-driven performance reports, including opportunities for improvement and future growth.
We start by looking at your target audience and competition, then strategize ways to make you a front-runner.
We create websites that are user friendly, set up to maximize conversions, and optimized for search engine results.
We design compelling marketing campaigns based around the principle of “give then get.” This helps you attract more relevant traffic, for less.
Our technical experience allows us the insight to interpret data and establish advanced trends that will help you maximize profitability.
We come up with new creative ideas, helping you stay ahead of the curve and do more of what works, and less of what doesn’t.
Capital Choice Counselling Group is an Ottawa business that matches clients searching for a therapist to one of its specialists. Capital Choice approached WebMarketers in 2014, shortly after having their 120-page website redesigned by another agency. The goal was to generate more business leads from their new website, which had been an under-performing investment. In the previous month they had generated 50 leads from the site, while spending a total of $2,214 on a Google Adwords campaign that had generated 17 conversions for an average cost per conversion of $130.24. Average organic Google ranking for their 10 main keywords was initially 38 (bottom of Page 4).
WebMarketers began with an on-page overhaul, optimizing all 120 pages of content. These initial changes were also the backbone of restructuring their Adwords campaign, which helped increase quality scores and click-through rates, while reducing cost per click. WebMarketers increased the site’s user-friendlieness through on-page heatmaps and new call-to-action forms. Lastly, micro-sites were created for niche services, moving several up to Page 1 as well as increasing Adwords quality scores. This translated to more leads!
increased conversion rate
increase in new leads
We’re constantly sharpening our skills, staying on top of the digital marketing trends. As the marketplace evolves, we adjust. This translates to successful strategies and campaigns for our clients. We’re an active partner with Google, Facebook & Hubspot. In addition we’re proud of maintaining our 5-star Google rating earned through working with our clients.
Our creative heartbeat is on Preston Street in Ottawa, with a satellite office in beautiful Kelowna. Click a city below to get in touch.