Franchises are looking to harness the power of reviews from existing clientele. Rather than being hunter-gatherers, their role is to nourish and promote. A superior website is key in promoting a franchise brand of excellence, while social media helps expand brand awareness.
Multi-location businesses need digital presence for continuity. WebMarketers shapes websites that promote the brand and allow for limitless franchisee expansion. We have experience with social media, content marketing and search strategies specific to franchises.
WebMarketers knows the challenges and requirements of franchise businesses. We help franchises build an industry-leading strategy for sales & growth, then achieve that through web design & development, marketing campaigns, social media & content marketing. As we progress, we provide clients with data-driven performance reports, including opportunities for improvement & future growth.
We start by looking at your target audience and competition, then strategize ways to make you a front-runner.
Our campaigns are aimed at brand awareness and quality leads. This helps you attract more relevant traffic at a lower cost.
Technical expertise lets us find trends and opportunities from the data, leading to adjustments that will help you maximize profitability.
We’re constantly in touch, always exploring new ways to stay ahead of the curve and do more of what works, and less of what doesn’t.
Modern PURAIR is a 13 chain franchise that works with us from Western Canada. They manage all of their individual sites through sub domain sites that need to be maintained individually. Their major challenge coming to us was getting each subdomain ranking in their respective region to attract sufficient search traffic, as well as complement this with a paid advertising campaign through Google. Their major challenge was to raise their conversion rate up high enough to make Google AdWords a viable option, while keeping ad costs as low as possible.
Our plan of attack was to customize each franchise site with unique content due to the fact that when they came to us much of the content was duplicated, which in turn causes SEO issues. Another major thing we did was updating each website with local imagery, images of the franchisee, as well as their truck in their respective location to appear more local to customers. With these adjustments, there was a sufficient increase in SEO as well as boost to their conversion rate.
What happens as the marketplace evolves? You adjust! At WebMarketers we’re constantly sharpening our skills, staying on top of trends in digital marketing. This translates to successful strategies and campaigns for our clients. We’ve achieved partner status with Google and Facebook, and we’re proud of the 5-star Google rating by our clients.
Our creative heartbeat is on Preston Street in Ottawa, with a satellite office in beautiful Kelowna. Click a city below to get in touch.