If you’ve visited a site (possibly one of your competitors?) and were instantly greeted with a -ping- or another attention-grabbing sound, you were probably interacting with a chatbot.
Choosing the right chatbot technology can make or break your customers’ experience. This is why you’ll want to opt for a chatbot platform that is smarter, more responsive and more useful.
Ever found yourself without enough time to answer all these questions that clients are asking? Want to make sure you’re not losing out on leads because of slow or no response?
To this end, we offer a simple solution: Rufus.
What Is Rufus?
Rufus blurs the lines between person and machine, bringing your unique brand and values to customers through instant conversational interactions.
Chatbots are used to remove the bottleneck between customers and the information or support they are looking for.
Rufus takes this to the next level, providing a seamless, more interactive experience with a better conversion rate – all while maintaining cost-effectiveness and continuity as you scale your business.
Check out Rufus being used by one of our clients, Enviropure Home Services.
Conversational Marketing using Rufus
Customers love communicating with messaging because it’s fast, easy and feels like a conversation. This brings us to the concept of Conversational Marketing.
Conversational Marketing is a method of engaging with customers who visit your website and converting leads using dialogue-driven activities. As an inbound marketing concept, the goal is to build relationships and create authentic experiences for customers.
When you’re trying to run every other aspect of your business, it may seem hard to find the time to use conversational marketing methods.
That’s why chatbots are so popular.
Through targeted messaging and the use of intelligent chatbots like Rufus, you can successfully engage with customers while continuing to focus on doing what you do best.
Benefits Of Having Rufus On Your Website
Implementing Rufus on your website has several benefits.
Convenient, Round-The-Clock Support
How many times have you finally started to wind down for the day, but then you get an email from a prospect about one of your services?
You have that internal battle of “I can answer in the morning” vs. “I’ll lose this lead if I don’t answer.”
Rufus provides 24-hour service for your customers and site visitors.
Using machine learning, Rufus generates instant replies to questions being asked and can help respond to repetitive or simple questions. This saves you from having to decide whether to answer and removing the frustration customers feel when waiting for a response.
Rufus can handle multiple queries at the same time. This means your customers will be able to get immediate attention and no one gets left behind.
Let Rufus lessen the burden by handling an important but otherwise time-consuming aspect of your business.
As your business continues to grow, you won’t have to worry about adding staff to keep up with website inquiries and other basic communication.
Rufus can scale up smoothly as a valued member of your team.
Personalized & Relevant Responses
Since Rufus combines machine learning algorithms and human-curated language sets, your clients will be getting a more personalized and less computer-like response.
Customers will receive a response that answers their questions in a way that adds value to their experience.
See another live example of Rufus here at one of our clients.
Lead Conversion & Qualification
Rufus can improve lead qualification on your website by introducing prompts, such as if you offer multiple services.
Rufus gives customers the ability to choose from a wide range of services to provide relevant solutions. Once given enough information, Rufus will prompt customers with a form to fill out.
Yet another way of converting leads on your website without having to do any extra work!
Implementing Rufus With WebMarketers
Want to get to know Rufus better?
If you’re interested in hearing more about the value of implementing Rufus on your website, let’s chat!
We’d love to hear from you and talk more about how Rufus can help improve your website. Get in touch with WebMarketers today!