TL;DR
WebMarketers, a rapidly growing digital agency based in Ottawa, has restructured to support its nationwide expansion. The agency, known for its expertise in web development, marketing, and video/animation, has named three new partners – James Gollner, Mike Kachaniwsky, and Chris Roussakis. —each bringing a wealth of experience and strategic leadership. This move strengthens WebMarketers’ position as a fully vertically integrated digital agency, enhancing its ability to deliver industry-leading digital solutions for clients.
Through the new Partnership, WebMarketers has attracted the likes of publicly traded companies such as Ciena, Ziff Davis, Coldwell Banker, and other exciting local groups such as the Ottawa Senators, Ottawa Black Bears, Ingenium, SIRC, and the University of Ottawa’s Heart Institute.
Expanding Beyond Ottawa: WebMarketers’ Vision for Growth
WebMarketers has made a name for itself as one of Ottawa’s leading digital agencies. However, with the digital landscape constantly evolving the company has set its sights on a larger goal; becoming a top-tier agency serving businesses across Canada.
By adding three notable partners, WebMarketers is positioning itself for long-term growth, ensuring it has the leadership and expertise required to scale operations across Canada and beyond. This strategic move aims to enhance the agency’s service offerings, strengthen its market presence, and provide even greater value to its growing client base.
The Power of Vertical Integration: A Competitive Edge
In an industry where digital solutions are often fragmented across multiple vendors, WebMarketers stands out as a fully vertically integrated agency (the only one in Ottawa). With in-house expertise spanning web development, marketing, and video/animation the agency provides clients with seamless end-to-end solutions that drive results.
This approach eliminates inefficiencies, ensures consistency across projects, and allows businesses to rely on a single trusted partner for all their digital needs. From building high-performing websites to executing data-driven marketing campaigns and creating visually compelling video content, WebMarketers delivers a comprehensive suite of services that align with its clients’ growth objectives.
Introducing Our New Partnership Group
Co-Founding partners Kyle Smendziuk, CEO, and Dave Kachaniwsky, Controller, remain at the forefront of company leadership, and are excited for the next wave of the team’s expansion.
James Gollner: A Wealth of Design and Marketing Expertise
James Gollner is a seasoned expert in design, UI/UX, and branding with a strong background in creating seamless digital experiences. His work at McMillan honed his ability to craft visually engaging and user-centric designs that drive engagement and conversions. At WebMarketers, James leads the charge in refining the agency’s web and digital design brand strategies, ensuring every client benefits from intuitive, high-performing digital solutions.
“Design is not just what it looks like and feels like. Design is how it works.”
Mike Kachaniwsky: Marketing Strategy & Leadership
As WebMarketers’ first employee, Mike has a wealth of marketing experience in nearly every industry. He’s played a pivotal role in shaping the agency’s most successful division and has personally formed our marketing team over the past decade. With a deep understanding of digital marketing and business, he has helped countless clients achieve measurable results through performance-driven marketing. His ability to translate complex data into actionable strategies and lead a large team of marketers makes him a key asset in WebMarketers’ continued expansion.
“Surround yourself with giants and none will stand above you”
Chris Roussakis: Elevating Video & Animation Services
Chris has been instrumental in shaping the evolution of Phantom Productions, an innovative venture that merged with WebMarketers to create new growth opportunities. With a deep understanding of video production and animation, he has helped WebMarketers become the only agency in Ottawa offering in-house video and animation services. His leadership ensures that clients receive high-quality visual storytelling that enhances their digital presence and engagement.
“Content isn’t king, it’s the kingdom”
Looking Ahead to the Future
With the addition of these three partners, WebMarketers is well-equipped to navigate its next phase of growth. By reinforcing its commitment to innovation, vertical integration, and client success, the agency is set to become a powerhouse in Canada’s digital marketing landscape.
Two other notable team additions include serial entrepreneur and 40 under 40 recipient Alex Dorward, who will lead product growth and development, and Lindsay MacGregor who will be leading channel partnerships to help expand their national and international client base.
This dynamic group will allow WebMarketers to position themselves as a leading provider of customer led digital experiences in 2025 and beyond.
For media inquiries, please email dave@teamwebmarketers.ca
