In today’s competitive landscape, businesses don’t just sell products; they sell stories, emotions, and lifestyles. Think about the last brand you felt loyal to, why did you choose them? Odds are, it wasn’t just the product. It was the feeling. The…
Hard Rock Ottawa Campaign: Inside Look
Table of Contents Behind the Scenes of a Major Brand Launch: Hard Rock Hotel & Casino Ottawa In May 2025, Phantom was brought on to support one of the most high-profile brand debuts in the region: the launch of the Hard…
How to Develop Creative Ads That Work
Let’s cut through the noise, creative advertising isn’t about making noise. It’s about making impact. That used to mean throwing a lot of clever ideas at the wall and hoping a few stuck. Today? It still does but now we throw…
5 Filming Hacks: Create Professional Videos On A Budget
If a picture is worth a thousand words, how many is a video worth? Many marketers and small business owners want to include video on their sites and social media accounts. However, filming a professional looking video can be intimidating. Filming…