Good digital marketing is all about alignment. Alignment between the keywords that users search, the ads they see, and the landing page experience that is delivered. Thanks to stricter ad requirements from Google Ads, most ads today must be relevant to…
Tag, You’re It! Why Your Business Should be Remarketing
Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called…
Conversion Science Part 1: Choosing the Right Platform
Before starting any web project you’ll want to give careful consideration for your choice in web platform. You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t…
Know Your Numbers
Create an Unfair Advantage by Turning Digital Marketing into Profits If you’re looking for a better understanding of how to turn your digital marketing systems into PROFITS, then keep reading. This article contains easy-to-understand information that you can start applying to…