SEO isn’t dead, it’s just changing names. As AI transforms how people search, two new optimization strategies have emerged as critical: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you’ve noticed a dip in organic traffic or if your…
How Smart A/B Testing Turns Targeted Ads into High-ROI Campaigns
Ad budgets are rising. Attention spans are shrinking. If your marketing isn’t optimized, you’re not just wasting money; you’re leaving growth on the table. Whether you’re a CMO managing a multi-platform ad budget or a founder running your first campaign, the…
Skip the Script: Why Your Sales Pitch Should Sound Like a Real Conversation
That Moment at the Conference… Watch the whole interview with Neil Patel here. You’re at a busy industry event, coffee in hand, and suddenly you spot that dream client you’ve been hoping to meet. You get one shot. And you freeze….
Three New Partners Named – Setting The Stage For Canada-Wide Expansion
TL;DR WebMarketers, a rapidly growing digital agency based in Ottawa, has restructured to support its nationwide expansion. The agency, known for its expertise in web development, marketing, and video/animation, has named three new partners – James Gollner, Mike Kachaniwsky, and Chris…
Unleash the Power of Google Local Services Ads: A Game-Changer for Your Business
Are you looking to take your local service business to new heights? Well, buckle up because we’re about to dive into the world of Google Local Services Ads (LSAs), and trust us, you don’t want to miss out on this opportunity!…
Beyond Visibility: Unleashing the Formula of Effective Digital Marketing
Ever wondered how some businesses seem to effortlessly turn their digital presence into a cash-generating powerhouse? It’s not about magic – it’s about understanding the numbers game behind digital marketing. If you’ve crafted a stellar product or service that oozes value…
The Social Market Paradigm
No one is questioning the power of SMM (Social Media Marketing), but there are mixed opinions on how the next iteration will unfold. At WebMarkerters, we’ve been closely attuned to the nuances of its on-going evolution and more importantly, where it’s…
Getting Ahead With CDAP: Grant Funding to Help Your Business’ Technology & Marketing
As the best full-service facility for digital marketing that the Ottawa Capital Region (OCR) has to offer, WebMarketers is constantly investing our time into developing trailblazing strategic avenues to find value for our clients. Through comprehensive, thorough, and inclusive approaches, WebMarketers…
The Krouse Aeronautical Project: Phoenix, Arizona
A Series of Events that led the WebMarketers’ Team to Phoenix, AZ COVID19 and Connectivity Evan Thompson and Steven Krouse met in the early spring of 2020, just as COVID19 had hit the nation and our individual worlds collapsed…
How a Careers Page Helps Your Company Hire
Your website is the first impression people get of your company’s culture and operations. Social media, job ads, and word of mouth are great ways to attract candidates to apply for open positions. Regardless of how they found out about the…