I’ve got a whole guide on this topic (7 Insider Secrets to SEO Success) so this blog will remain focused on the most essential elements we haven’t yet covered. Page Titles This is the first thing the users (and Google) will…
Conversion Science Part 3: Creating Unique Content
When it comes to content, we’ve talked about the importance of the principle of show don’t tell. You have no choice but to be real with your customers in order to make a lasting impression. Content is more than just…
Conversion Science Part 4: Crafting an Intuitive User-Experience
We’ve all been on sites where the branding and style are immediate to us what the website was all about. Perhaps it was geared towards shopping, a small business, software, blogging, social media, etc. Standard Conventions While we’ve talked a…
Conversion Science Part 5: Conversion Optimization Best Practices
While a lot of what we’ve talked about so far will contribute to a winning experience for your customers, certain conversion optimization tactics should be considered independently. Rule of Thumb: Unless you sell a very exclusive product or service, you…
