Over the last ten years, online shopping has become one of the primary ways people shop for non-essential goods and supplies. Because of this, the need for cutting-edge eCommerce stores has become extremely important for retailers, as well as commercial businesses….
Conversion Science Part 6: Site-Wide SEO Best Practises
I’ve got a whole guide on this topic (7 Insider Secrets to SEO Success) so this blog will remain focused on the most essential elements we haven’t yet covered. Page Titles This is the first thing the users (and Google) will…
Conversion Science Part 5: Conversion Optimization Best Practices
While a lot of what we’ve talked about so far will contribute to a winning experience for your customers, certain conversion optimization tactics should be considered independently. Rule of Thumb: Unless you sell a very exclusive product or service, you…
Conversion Science Part 4: Crafting an Intuitive User-Experience
We’ve all been on sites where the branding and style are immediate to us what the website was all about. Perhaps it was geared towards shopping, a small business, software, blogging, social media, etc. Standard Conventions While we’ve talked a…
Conversion Science Part 3: Creating Unique Content
When it comes to content, we’ve talked about the importance of the principle of show don’t tell. You have no choice but to be real with your customers in order to make a lasting impression. Content is more than just…
Conversion Science Part 2: Incorporating Great Branding
With the average consumer being bombarded with between 4,000 and 10,000 advertising messages in a day, it is essential that your branding is impactful. It’s no secret that customers tend to favour good brands. But what exactly is a brand…
Conversion Science Part 1: Choosing the Right Platform
Before starting any web project you’ll want to give careful consideration for your choice in web platform. You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t…
Conversion Science Part 7: Overview Of Analytics & Conversion Tracking
We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly. Admittedly, it can be difficult to set up,…
Know Your Numbers
Create an Unfair Advantage by Turning Digital Marketing into Profits If you’re looking for a better understanding of how to turn your digital marketing systems into PROFITS, then keep reading. This article contains easy-to-understand information that you can start applying to…
16 Reasons to Hire a Professional if You’re Going to Run Google Ads
You’ve probably worked with an investment advisor to maximize the growth of your retirement portfolio, even though the banks offer you all the tools for you to do it yourself. You probably have an accountant to manage your books and taxes,…