A little while ago, Google confirmed that responding to Google reviews increased prominence, a local ranking factor. Review management is more important than ever, it allows businesses to maintain their reputation, rank higher on google, and attract more customers. However, Google’s…
A Beginner’s Guide to Digital Marketing Metrics
The online marketing world is intimidating, and it can seem difficult to keep a pulse on your digital strategy when you’re overwhelmed with data. With 81% of shoppers performing research online before purchasing goods or services, understanding online buyer behaviour and…