What Are Those Ads That Follow Me Around Everywhere?
We get a lot of questions from clients that come to us and ask about those “ads that follow them around the internet”. Sometimes they even comment about seeing ads for things they’ve been talking about when their phone was listening (which is a completely different scenario but something we’ll talk about in a future blog).
Now the question that often arises is: “is this something I could be doing for my business?” and the answer is YES.
Truth be told, businesses spend a lot of money getting people to their website for the first time for sales opportunities, whether that’s through organic efforts with SEO, Social Media via Facebook and Instagram or more commonly paid ads through Google & Facebook.
We also all know that most visitors don’t convert or reach out to do business with you after seeing you just once, so this is where re-marketing via Google’s display network and Facebook can be a fantastic supporting strategy.
What’s the Value in Remarketing?
Remarketing can help you build & reinforce your brand by creating extra impressions to bring people back to your site, or even bring them there for the first time.
You know that you offer a high quality service or product and ultimately getting them back to your website for a second or third visit will greatly increase their chances of doing business with you and in turn increase your website’s conversion rate.
How Do You Set These Ads Up?
Well it starts with first designing an engaging visual asset that you will use as your ad. When someone visits your websites, we place a cookie on their computer. We can then build a list of those who have visited your site and we can help you show ads the people that have visited your website based upon the people that are on this list.
Once we have built out that list, we are then able to target those who match a similar profile to the people who have visited your site but have not yet personally been on your site, and show them your ads in hopes to bring them to your site for the first time.
What Are the Costs to Do This?
Generally speaking, the cost of remarketing is substantially lower than the first click that you might invest into via SEO and Social Media & Google Ads… often times as cheap as 10, 20, 30 cents to get them back to your website.
So, it is likely a no brainer if you have enough traffic right now to warrant the extra exposure! If that is the case, you should definitely be considering remarking as an added traffic source and to help you increase your lead volume and improve your close rates.
Regardless of Your Industry, Remarketing Ads Can Add Value!
If you want to take advantage of remarketing ads to bring users back to your site, let us know and we would be happy to get the ball rolling!
