Supporting a Canadian marine accessory company in adopting a 3D e-commerce strategy to increase brand awareness and client engagement.
Modernizing SideShift’s identity to instil trust, strength, and clarity. Resonating with both seasoned boaters and hands-on newcomers through a bold new logo, refined visual system, and confident, streamlined messaging.
SideShift’s buyer journey informed a seamless site experience; complete with an intuitive flow, interactive quiz, immersive product pages, and a robust Shopify backend built for complexity.
Developed high-fidelity 3D renders and animations to bring SideShift’s products to life; showcasing internal components, simplified installation steps, and real-world usage across a range of boat types.
Elevating SideShift’s growth in a niche marine tech market required more than a solid product, it demanded a complete brand and digital transformation.
Outdated visuals, unclear user flows, and underperforming funnels stood in the way of global reach. A bold strategy blending modern design, seamless UX, and targeted marketing was essential to reposition the brand and unlock its full potential.
SideShift’s growth was revitalized through a cohesive brand and seamless digital experience. By modernizing their identity, optimizing the website for intuitive user flows, and integrating advanced CRM automation, SideShift positioned itself as a trusted leader in marine technology, driving higher engagement, global awareness, and smoother customer journeys.
