As a software company that differentiates itself based on an advanced UX, it was clear that marketing assets would need to align accordingly.
Embarking on a journey to generate widespread awareness, Phantom Productions directed a live-action/animated ad featuring the company’s CEO.
Launching an omni-channel marketing campaign to increase TOF leads and the conversion of freemium users launching their first online fundraising campaign.
The primary challenge Givecloud faced was the conversion of MQL’s to active users, battling challenges with user adoption and change management. This resulted in a large percentage of users struggling to launch their first fundraising campaign.
Recognizing this challenge, a conversion optimization analysis was conducted to strategically analyze the content that would best enable users to self-onboard and achieve the produce lead growth (PLG) investors were seeking.
