Building digital awareness for an association of 600+ Ontario Denturists whose services lack online advocacy.
With 12 years of social data and modern AI tools, the DAO was able to carefully target and communicate key messaging that would help more Ontarian's SMILE, again.
A brand modernization and website refresh was critical in providing a quality landing page experience for those engaging in paid advertisements.
Enabled by consumer driven market research, Phantom Productions directed and produced a series of live-action ads promoted through Meta & Google.
The success of brand awareness campaigns are notoriously difficult to track, and communicating this back to a large group key stakeholders without concrete data can make campaign management nearly impossible.
Measuring impact through social engagement, brand conversations, and other noteworthy digital interactions would be key in reporting to the board of directors and in communicating the overall success of the campaign to all members.
