Mostly Danish came to us with a site designed by another firm. Unfortunately, their site was relatively lackluster. The major issue was that it did not represent the uniqueness of the furniture available and they were not selling to the desired high-end niche market as well as it needed to.
The big challenge for us was trying to leverage their page to drive people into one of their two large stores located here in Ottawa. These two locations hold more furniture than can be put on the website so the more people we could get in-store the more products we could showcase. Another challenge was getting relevant sliders to engage customers and increase retention rates, as well as integrating featured products on the homepage to get people to showcase their sales and specials.
Our strategy was to integrate list building initiatives through monthly promotions and giveaways. By doing so we helped customers engage with their site and in turn builds Mostly Danish a resource of local customers interested in their ongoing sales and specials.